Do you really want to delete project Breaking the Triangle?
Do you really want to delete project Cuban Independence Day for Bacardi?
Do you really want to delete project Monaco Grand Prix for Williams Martini Racing?
Do you really want to delete project Cats Save Tigers for Greenpeace?
I’m Donna, and I’m the Social Influence Director at FinchFactor. My background has historically been working for advertising agencies in social teams, specialising in outreach for branded content. I now work with brands and clients to increase their own influence online. Having carved myself a fairly specialised niche, I regularly contribute to titles like Shots, L’ADN, LBBOnline, and AdWeek with thought leadership pieces around influencer marketing. Previously I worked with photographic agency Making Pictures to launch their influencer division. Social Pictures now represents 21 of the world’s leading photographic influencers, and has proved it’s success by securing contracts with countless high profile brands and agencies across the globe. I'm now working with FInchFactor, helping creative thought leaders to build their own influence online. Awards: Cats Save Tigers – Bronze Lovie for Public Service and Activism. Breaking the Triangle – Gold Lovie for branded entertainment.
Freelance contract Founded in Amsterdam, FinchFactor is widely regarded as Europe’s foremost expert in reputation management and brand amplification for the creative industry. My role is to amplify individual client, and brand reputation through social media communication – and to help those looking to improve their own online influence to achieve their goals.
Freelance contract During my time working freelance my prime focus was with photographic agency Making Pictures to set up their influencer division. Social Pictures now represents 21 of the world’s leading photographic influencers, and has proved it’s success by securing contracts with countless high profile brands and agencies across the globe.
In this role I’ve convinced Fabric DJ Craig Richards to sell Bacardi rum, had the Queen hinting at Charles to buy her presents from The Body Shop, and sent some of Europe’s most fashionable faces to the Monaco GP with Williams Martini Racing. My involvement in these projects begins at the research stage, and ends with a signature on the dotted line.
After joining Big Fish as the first member of their social media department, I saw both the client list and employee count grow. I began the role with a very broad job description, which involved copywriting, account management, and trend reporting. I later began to specialise in blogger outreach across brands including Yeo Valley, Dorset Cereals and Tyrell’s crisps.
Working as a reception was not only my foot in the door to into advertising, it also provided me with great client facing experience. After finding my feet I became increasingly more involved in the creative department by regularly requesting copywriting tasks. I began working as a Community Manager whilst on reception. I learned the skill of writing short and engaging copy, and also helped to create ideas for apps, contests, and reward programs.
This was an award for a project I worked on for Greenpeace to draw attention to the sadly small number of tigers left in the wild. http://www.catssavetigers.org/
This was for a project made for Bacardi, where we convinced a young filmmaker to break into a festival on the Bermuda Triangle. https://vimeo.com/131668868