Donna Amey Bhatt
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Donna Amey Bhatt

Freelance copywriter and marketing managerLondon, United Kingdom
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Donna Amey Bhatt
Available

Donna Amey Bhatt

Freelance copywriter and marketing managerLondon, United Kingdom
About me
With a background in social media and influencer strategy, my experience has ranged from working with some of biggest advertising and PR agencies, to relationships with smaller clients who I work with regularly and directly. Copywriting runs through everything I do; writing decks, editing websites, and helping to define creative concepts are a part of each job I take on. Like most freelancers, I spend most of my free time organising receipts and working through a checklist of hobbies. Mine looks a bit like this. Play the drums Read a non-fiction book I expected to be a bit more light-hearted Write a short story Write a haiku and then scribble it out
Projects
  • Bacardi Bat Beats
    Bacardi Bat BeatsAt the 2014 SXSW festival in Austin, Texas, BACARDÍ turned the movements of 100,000 wild bats into an exclusive music track. Using bespoke motion tracking technology, the team used the swarming of the bats to trigger unique beats and remix the track's tone and tempo as they flew. Influencers were key to getting the right kind of coverage for the campaign, and there were three key areas to target. The technology used for this project was very impressive, but we needed a visual way to spread the world. Brilliant Instagram photographer Tyson Edwards headed to the event and captured such a striking image, it exceeded all of our expectations and was shared to his 95K Instagram followers. Even though the track produced was pretty cool, we knew it could be better. We wanted the track remixed, and could think of few people better than Fabric's Creative Director Craig Richards. He remixed the track, which was released through the Fabric social channels. He then produced limited edition vinyls featuring his own artwork. Finally, we needed a qualitative way to share the stunt. We teamed up with Highsnobiety who gave it not only a brilliant write up, but also even more credibility. The estimated total reach of the campaign was 4M from around 500 tweets. Craig's track has been listened to 11.6K times through the Fabric Soundcloud account, and has been liked by over 300 people. The Highsnobiety article was read by 80k people. Agency: Mr. President
  • Monaco Grand Prix for Williams Martini Racing
    Monaco Grand Prix for Williams Martini RacingFor Martini a Grand Prix is less about the petrol, and more about the lifestyle. With plenty of car enthusiasts already on the guest list for the Monaco Grand Prix, Martini wanted to make sure they're guests got a taste for the glamorous side of Formula 1. Jessie Kass and Zina Charkoplia are fantastic European fashion writers, they gave us some brilliant blog posts and rich sharing across Facebook, Instagram, and Twitter. Our final invitation went to Dan Rubin, a well established and respected photographer with an Instagram following of 729K. The result was a great variety of content over a range of social media platforms. On top of that we had plenty of content to use on our own channels. Martini saw the highest engagement over the Monaco race weekend since the announcement of the WIlliams Martini Racing partnership. Our influencers helped us to achieve a 3.4M reach by using our branded hashtag over the race weekend. The Martini influencers gained Martini over 80K Instagram likes through the multiple posts they shared. Agency: Mr. President
  • Cats Save Tigers for Greenpeace
    Cats Save Tigers for GreenpeaceFor International Tiger Day, we teamed Greenpeace up with the biggest cats on the Internet to save the biggest cats in the wild. This meant that I had a lot of Skype conversations with a lot of internet cats. The project had an incredibly tight turnaround, and no budget – but the cats involved turned out to be quite an impressive list. Lil BUB, Captain Pancake, Nala Cat, Spangles, Boris the Kitty, Lazarus, Oskar and Klaus, Venus, Princess Monster Truck, Pudge the cat, City the Kitty, Cole and Marmalade, Richard Kitty and Hamilton the hipster cat. The project saw an amazing estimated total reach of 47.8 million largely thanks to shares from YouTube, Discovery Channel, MC Hammer(!), and People Magazine. Agency: Mr. President
  • Cuban Independence Day for Bacardi
    Cuban Independence Day for BacardiIn 1900 the Bacardí family helped liberate Cuba. So as dusk fell on Cuban Independence day we celebrated freedom by releasing bats across the world. Logistically for me, this meant finding artists from all over the world to create a video of themselves releasing a bat at dusk – and I had little more than two weeks to do it. Among the artists was a graffiti artist from Melbourne, a sculpture from Florence, and a ink painter from Japan. Once all the footage was collated, we pieced the clips together to make this video to commemorate Cuban Independence Day. The total video views on YouTube was 137K, and the organic views through Facebook was just over 75K. See the video here: https://www.youtube.com/watch?v=RDx42DIsHjU Agency: Mr. President
  • Breaking the Triangle
    Breaking the TriangleBacardi were set to host an already pretty exciting sounding festival on the Bermuda Triangle (I know). When the brief came in to Mr. President, the task was to create fame and content around the event. There were already big names on the guest list, so rather than making one more invitation, we made an un-invitation. Enter Marcus Haney, professional chancer and director of the smash hit MTV film ‘No Cameras Allowed’. As the film, which documented how he broke into over 50 music festivals around the world, hit the headlines, we got Ellie Goulding to public ally challenge him to his biggest blag to date. To break into a private festival, on an island, in the middle of the Bermuda Triangle. He accepted, and the result is ‘Breaking The Triangle’, a 25 minute film that shows Marcus’ journey to overcome sea, security and the Puerto Rican army.
  • Social Pictures
    Social PicturesSocial Pictures was born out of a need for great visual influencers, and a bit more organisation. A sister company to Making Pictures, I joined them on a freelance contract to help set up the social arm of the business. The result has been a great roster of brilliant social creators who are represented exclusively, and an even larger network of brilliant artists who can be called upon for the right projects. They now run as an independently successful business alongside Making Pictures.
Work history
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    Freelance Copywriter and Marketing ManagerVarious
    London, United KingdomFreelance
    Notable freelance positions. KITTY Copywriter and marketing manager Jan 2018 – present Working with start up agency Kitty primarily on Play Absurd campaign for client Casumo, copywriting for the entire project and managing the influencer strategy. TMW Social strategist May – Sept 2017 Managing influencer relationships and defining strategies for Unilever clients. WE ARE SOCIAL Social strategist Mar – May 2017 Defining the launch strategy for the Samsung s8 European launch and managing influencer relationships. WASSERMAN Freelance Creative Strategist Nov 2016 - Mar 2017 Creative copywriting within Wasserman’s experiential offering, predominately working accross the Bacardi brands. FINCHFACTOR Social strategist May 2015 – Nov 2016 Launching an influencer division for the reputation agency, helping business leaders to grow their online influence. SOCIAL PICTURES Social strategist Feb 2015 – May 2016 Launching an influencer division for the photography agency Making Pictures.
    Mr. President logo
    Mr. President logo
    Outreach ManagerMr. President
     - London, United KingdomFull Time
    In this role I’ve convinced Fabric DJ Craig Richards to sell Bacardi rum, had the Queen hinting at Charles to buy her presents from The Body Shop, and sent some of Europe’s most fashionable faces to the Monaco GP with Williams Martini Racing. My involvement in these projects begins at the research stage, and ends with a signature on the dotted line.
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Skills
  • Marketing PR
  • Creative Professional Writing
  • Strategy and Planning
  • Creative Problem Solving Abilities
  • Creative Critical Thinking
  • Influencer Management
  • Influencer Marketing
  • Copywriter #food #lifestyle #retail
  • Strategic Brand Management
  • Copywriting
Education
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    GCSEImberhorne School
     - East Grinstead, United Kingdom
Awards
    The Lovie Awards logo
    The Lovie Awards logo
    Bronze award for public service and activismThe Lovie Awards
    This was an award for a project I worked on for Greenpeace to draw attention to the sadly small number of tigers left in the wild. http://www.catssavetigers.org/
    The Lovie Awards logo
    The Lovie Awards logo
    Gold award for branded entertainmentThe Lovie Awards
    This was for a project made for Bacardi, where we convinced a young filmmaker to break into a festival on the Bermuda Triangle. https://vimeo.com/131668868