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Doone Roisin

Fashion Editor

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  • Fashion
  • Digital Media
  • Marketing PR
  • Writing
  • Branding
  • Blogging
  • Social Media Marketing
  • Features
  • Web Content
  • Communications
  • Indesign
  • Office
  • Photoshop
  • Content and Media Writing

Work history


Fashion Editor


May 2015
  • is one of Australia’s (and soon to be the world's) largest comparison sites. will be your go-to destination for a comprehensive guide to everything fashion. Development and roll out of editorial content strategy working directly with the Editor-in-Chief Create and drive fashion content in line with overall company strategy. Build out and execution of the social media framework Source and activate relevant PR/media opportunities to promote Work with the Product/UX team to optimise the design, readability and conversation rate


Social Media Manager

THE Iconic

Jan 2012 - Feb 2015
  • THE ICONIC is Australia & New Zealand's premier online fashion retailer. On a day to day basis I was responsible for leading and managing all social media accounts and the blog, ICONIC INSIDER. Create content and manage all editorial for ICONIC-INSIDER Creation of Social Media strategy Manage and create content for all social media platforms including: Facebook, Twitter, Instagram, Pinterest, Google+, Tumblr Develop insights & strategies for social media platforms Assist the editorial team with the production of THE ICONIC Magazine