Projects credited in
- Spring offers high-end creative retouching for all photographic projects from e-commerce to campaign, with GMG certified proofing and client attend suites that can be tailored to each photographer’s individual needs. Our moving image post-production facilities include edit suites, Baselight, Flame and CGI, all supported by a dedicated in house team of editors, colourists, VFX artists and retouchers.
- THE CHALLENGE Make the Versus brand more relevant for the new cutting edge Millenial audience. THE IDEA Reinvigorate the brand by recreating all of Versus’ owned assets and develop new age partnerships to drive brand cool and aspiration for the new Millenials. THE EXECUTION Design and develop a new Versus site to serve as the new brand hub. Create a full suite of new content assets: films, stills and editorial. Form collaborations and cultural connections with designer J.W. Anderson, vintage throwback K-Way and musical talent M.I.A. Devise a new social engagement strategy, conversation calendar and serialised content using twitter as the key platform. Mark the relaunch with an event creating further brand content. THE RESULTS The Versus campaign off the back of the new assets and cutting-edge partnerships appeared in over 61 million twitter feeds and created over 114 million twitter impressions. Traffic to the new site increased by 33%.
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