About me
I am PR and Advertising graduate with years of experience in marketing and public relations, as well as customer service which I do believe is vital while working in communications. I have developed my communications, interpersonal and administrative, as well as time management and digital skills during the time in university and afterwards. I know how to manage social media profiles - especially Instagram - just give me an opportunity and I will find a way to increase the following and engage with your followers. Writing blogs, reports or simple Web messages is just a pleasure to me - creative writing is an aspect of being a great communicator. Reaching out media and influencers, pitching ideas to the clients and representing the company in front of hundreds of people? YES - could do those things every day!
I am also creative minded person who thrives in fast-paced and challenging environment. Therefore, I am currently looking for an opportunity to apply my best skills, qualities and experience to the workplace!
Projects
- UNITED FORCESBack to university again... It was a final project time and we could choose any topic, brand, agency, etc. and create an integrated communications campaign. I chose to promote one of the most popular and the biggest music and art festivals in Lithuania as in 2016, due to some financial issues the festival was cancelled three days before it had to happen. Therefore, the target audience was thinking that they lost the biggest festival in their country and the majority believed that the event will not be held in 2017. In order to change the negative perception of the festival, I wanted the audience see that Karkle is not only ‘coming back’ for 2017 but is more than ready to entertain the festival-goers and show the passion, as well as, love for them even before the actual festival. I felt that it would be in the best interest of Karkle Live Music Beach festival to implement various strategies of integrated communication campaign in order to appeal to the young generation of music lovers and festival-goers. With all the issues and scandals that the festival had in the past it seemed challenging. However, as I did researches on the demographics, I believed that the right communication strategies might change the attitudes towards the event. Getting a trust back may be a challenge, especially when it has to be done in a short period of time, almost right before the event. On the other hand, since people consider which festivals to go to during spring and beginning of summer, it also could be an advantage for the festival as the message of campaign will be fresh in people’s minds and it might be a reason of their decision to choose Karkle Live Music Beach. I was confident that with the right methods of action, Karkle Live Music Beach had a chance to rebuild its image and be listed as one of the best festivals in Lithuania, as well as Europe. My priority was to make sure that after this campaign, the perception of the festival will change and people will choose it over competitors. The BIG IDEA: The union of three: Reunited band, Union of music lovers, Union of creative audience. Quote from the report: 'The campaign is called United Forces as it will unite three different forces in two months time. First of all, a well-known Lithuanian band Glasshous, whose songs are played on the radio and the members are known for playing in various Lithuanian music festivals, will reunite for one particular purpose - sing the festival’s anthem. Glasshous is a young collective based on three artists sharing concept of electronica/dance/jazz music, which are popular genres among younger generation nowadays. Unfortunately, they split up about a year ago, which will make the reunion for only one particular song even more unexpected and will get media’s attention. The lyrics will be written by Edgar Koldaras since he is a songwriter in the band and music will be composed by all the members. The price of the anthem is not included in the budget as our agency has been working with Glasshous for a long time and they agreed to do it complimentary. Secondly, the campaign will unite our audience as people will put their creativity skills together in order to create a TV ad that will show the positive aspects of Karkle Live Music Beach, which will be discussed further down. Furthermore, we will have a free concert at the end of the campaign, which will also be discussed further down. The event will unite all the music lovers and artists for one day and show the audience that they are people we care about the most'. The whole creative idea was put into PR and advertising strategies that included billboard ads, online marketing, commercial, press conference, press releases, TV shows and a massive summer concert to create a buzz. Every detail was thought through - starting from the media list, timeline, budget and all the issues that might come along, including competitors' campaigns and lack of support. Since it was just a pitch I also had the whole strategy of how I would evaluate the success of the campaign. The project was a success and received positive attention from the industry experts.
- Build Your Future @ University of WestminsterLet's go back to university days... It was the first online communications campaign that we had to do on our own. The whole idea of it was to promote either the university in general or PR and Advertising course at Westminster. I chose to promote the course which I personally extremely enjoyed AND university together. The idea of my project 'University of Westminster - Build Your Future' was to show what University of Westminster offers to its students and what value London as the city where the school is based would bring to 'you' if 'you' chose to study there. The content was built online using social media channels, such as Facebook and Instagram (I was promoting it to Lithuanian students and those two platforms are the most popular ones amongst the target audience). Everyday I posted interesting facts about the university and the course, uploaded pictures of classes, motivated students and excellent teachers. My point was to show people the inside life of the university and portray it as the best possible option. At the end of the campaign I finally released my videos showing the university and its perks, as well as London and its attractions. The project was a success not because my teachers said so but because I received quite a few emails from students asking about the course, university and all the challenges, difficulties and opportunities you face while studying in London and at this particular university. I am extremely proud of this project as it helped me to develop organizational, time management, communications and social media skills, as well as I was given an opportunity to inspire so many people to follow their dreams and come study to a foreign country.
Work history
ReceptionistWilliam Hill Plc
- London, United KingdomFull Time
• Dealt with enquiries and emails; solved administrative issues.
• Management of the switchboard; answered, screened and forwarded incoming phone calls both promptly and politely.
• • Dealt with enquiries and emails; solved administrative issues.
• Management of the switchboard; answered, screened and forwarded incoming phone calls both promptly and politely.
• My attention to details helped to avoid major spelling errors in documents drafted for the board members.
• Excellent organization skills assisted in solving problems without bringing other parties’ attention.
Marketing AssistantPremier Moda
- London, United KingdomInternship
• Managed Social Media accounts – in one month gained >200 more followers for the client on Instagram.
• Contacted event organizers to promote clients and schedule events – managed to book some artists for London Fashion Week events at the very last minute.
• Participated in filmings – had to act as a TV presenter for one of the projects presented to the clients.
• Designed posters using Adobe Photoshop to promote events and signed artists.
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Skills
- Creative Writing
- Brand Marketing
- Social Media
- Adobe Photoshop
- Adobe Indesign
- Public Speaking
- Client Pitches
- Marketing Campaigns
- Microsoft Office
- Analysing Data
Education
BA (Hons) PR and AdvertisingUniversity of Westminster
- London, United Kingdom
- Online PR and Advertising
- Arts and Entertainment Journalism
- Media and the Law
- Campaigning Practice
- News and Public Opinion
- Strategic Communications
- Celebrity Culture and the Media
- Writing press releases
- Pitching to the clients