Work history
Account Executive
Cross-platform Account Executive working across the Group M media agency account (Mediacom) servicing clients including; Procter & Gamble, AFL, Cricket Australia, Specsavers, Realestate.com.au, Beyond Blue, Shell, Carlton & United Breweries.
• Manage Salesforce entries and assist in pipeline management
• Digital inventory projections using DFP (formerly Google Dart)
• Assist Account Manager with campaign optimizations
• Assist Account Manager with proposals and media schedules
• Ownership and management of small agency portfolio
• Presentations to clients outlining new product offerings and opportunities
• Presentation of comprehensive post campaign analysis to clients
• Campaign Management including large scale integrated campaigns
• Campaign Reporting and Presentation of results
• Produce and pitch small to medium advertising campaigns
• Fostering relationships through hosting client engagement events
Account Manager
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Digital Account Manager for a range of FMCG clients including; The Just Group, McPherson’s, Kao brands, Sleeping Duck, Voost.
• Development and implementation of digital strategy
• Facilitation of full service marketing process including strategy, ideation, experiential, search and social
• Copy writing advertising on social mediums including Facebook and Instagram
• Writing blog articles to appear on clients social mediums and websites
• Community management of Facebook and Instagram
• Formulation of experiential marking strategy and activation
• Facebook advertising management and monthly reporting.
• Client rebranding and ideation
• Analyzing customer interactions and data throughout lifecycle
Skills
- Advertising
- Digital Media
- Marketing PR
- Branding
- Account Manager
- Account Management
- Brand Management
- Client Services
- Email Marketing
- Internet Marketing
- Market Research
- Marketing
- Marketing Strategy
- Social Media Marketing
- Communications
Education
Bachelor of Marketing
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Awards
Mediacom Sales Person of the Month
September 2015
Account Manager of the Month
August & November 2014