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Cross-platform Account Executive working across the Group M media agency account (Mediacom) servicing clients including; Procter & Gamble, AFL, Cricket Australia, Specsavers, Realestate.com.au, Beyond Blue, Shell, Carlton & United Breweries. • Manage Salesforce entries and assist in pipeline management • Digital inventory projections using DFP (formerly Google Dart) • Assist Account Manager with campaign optimizations • Assist Account Manager with proposals and media schedules • Ownership and management of small agency portfolio • Presentations to clients outlining new product offerings and opportunities • Presentation of comprehensive post campaign analysis to clients • Campaign Management including large scale integrated campaigns • Campaign Reporting and Presentation of results • Produce and pitch small to medium advertising campaigns • Fostering relationships through hosting client engagement events
Digital Account Manager for a range of FMCG clients including; The Just Group, McPherson’s, Kao brands, Sleeping Duck, Voost. • Development and implementation of digital strategy • Facilitation of full service marketing process including strategy, ideation, experiential, search and social • Copy writing advertising on social mediums including Facebook and Instagram • Writing blog articles to appear on clients social mediums and websites • Community management of Facebook and Instagram • Formulation of experiential marking strategy and activation • Facebook advertising management and monthly reporting. • Client rebranding and ideation • Analyzing customer interactions and data throughout lifecycle
August & November 2014