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Working with the global design team to execute advanced level design on a $200m games portfolio. Reinventing and redefining Hasbro’s only franchise gaming brand - Monopoly. Working on all mainline Monopoly items including Star Wars, Here & Now, Ultimate Banking, Jackpot and Empire. My role was to conceptualise, story-tell and execute creative design solutions for each project including packaging and all other printed elements of the brand. My role also includes delivering brand guides, advertising and merchandising guides for events etc. in line with Marketing’s objectives. Working closely with the product, engineering and copy teams to ensure that we produce the highest quality gaming experience.
Clients included; Smyths Toys, Chanel, NHS, FSC, NUSOU and many more. Created branding, graphics and artwork for print and screen.
Worked on brands including; The Hobbit, Shrek, One Direction, Little Mix, The Wanted, JLS, Little Charley Bear, Timmy Time, Animal Hospital, Crayola, Skylanders and many more. Worked closely with licensors and outside management teams to ensure work met all approval guidelines. Worked on every part of the packaging process including drawing up pack structures and POS, all the way through to getting artwork ready for print and approving wet proof samples.
Graphic Design / Graphic Communication