Duncan Bone

Duncan Bone

Creative DirectorLondon, United Kingdom
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NastPlas Team
Francis Lane
Wai Lau
Duncan Bone

Duncan Bone

Creative DirectorLondon, United Kingdom
About me
With twenty plus years of experience in design and advertising, I have worked with some of the leading brands the likes of Google, Dior, Nike, Nokia, Honda and Sony PlayStation. Most recently I was Creative Director for Ford Europe where I oversaw a team of 40 plus people and was responsible for the launch of the new Ford Focus across key European markets. I come from an Industrial Design background, followed by a love for typography, design, tech and film. My time at W+K London, helped me hone my attention to craft and detail furthermore while working closely with people like Guy Featherstone. I work with pen and paper but can also accommodate and can be hands-on in design, typography, photography and film making with a high level of proficiency with all software that comes as part of the job. These days these skill support me to lead and nurture a team while focusing on promoting the talents and inspiration from within the group and focus on craft, detail and storytelling no matter what the final product or medium.
  • Google #Deutschland25
    Google #Deutschland25#DEUTSCHLAND25 is a cultural initiative from Google in memory of the 25th Anniversary of the fall of the Berlin wall. As Creative Director together with Gregg Clampffer, we created a campaign that focused on 25 young individuals under the age of 25, who are part of the new Germany - and are all making a difference in their community with their values and ideas breaking down barriers today, that define the Germany of tomorrow. The interactive version of the campaign showcased each ambassador. R
Projects credited in
  • Dancing Around Duchamp
    Dancing Around DuchampSeason identity, publicity campaign and exhibition collateral for The Barbican’s Dancing Around Duchamp season, championing the ideas of the American Avant-garde, led by Marcel Duchamp.
Work history
    Creative DirectorDior Homme
     - Amsterdam, NetherlandsFreelance
    Bespoke T-Shirt designs and printing using handheld inkjets for the Kim Jones / Kaws Menswear launch in Tokyo, Dubai, LA, Beijing and New York.
    Imagination logo
    Imagination logo
    Creative Director EMEAImagination
     - London, United KingdomFull Time
    Creative Director for Ford Europe. Oversaw a team of 40 people and was part of senior management. Launched the new Ford Focus in Europe.
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  • Design
  • Typography
  • Narrative Design
  • Film Direction
  • Photography
  • Interactive Installations
  • Experiential Design