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I currently hold the role in the ever-growing digital team at the7stars, as the main point of digital contact across 8 accounts. I predominantly have experience across brand led accounts with a focus on the FMCG and Fashion sectors, planning digital display, video and social campaigns. The largest client I manage is R&R Ice Creams who manufacture and market ice cream for the likes of Mondelez and Nestle. I am responsible for strategic and implementation planning, along with negotiating and buying. I also have experience of managing graduates who support across my accounts. In the last 6 months I have also taken on accounts such as Dune London and Goodfellas Pizza where the client’s digital brand experience was limited. I worked with Communications Planners to present to clients a justification based on audience behaviour and marketplace as to why we have recommended moving a percentage of their traditional print or TV media spend into digital. I have also run digital immersion days with client’s marketing teams to explain the digital media landscape. Both brands will now running digital brand activity in Q1 of 2016. I pride myself on my Account Management skills and ability to maintain strong working client and media owner relationships. I am committed to excellence in everything that I do, and in May of 2015 was invited to join the7stars’ New Business Team, in addition to my day-to-day role. Since then I have supported on various winning pitches before going on to lead my first pitch in January 2016 for an Online Retailer with an annual spend of £1m - £2m (currently discussing contracts). I thrive under the pressure of the pitch, and love having the opportunity to work across media channels and bring creative ideas to the table. In October of 2015, the7stars were awarded Media Week’s Agency of the Year. I was lucky enough to be part of the team, made up of 12 individuals from across the agency, that put together the winning presentation, being involved from concept to completion.
Marketing & Advertising Management
Pass with Credit