Pro actively crafting and pitching creative opportunities/solutions over a portfolio of brands across both print and digital. This includes building, proofing and presenting decks. o Daily negotiations with agency print and digital planners and buyers. o Promoting and selling the brands to clients (Heat, Closer, Q, Mojo, Kerrang!) in order to encourage advertising spend for both display and creative. o Responsible for delivering the advertising plan across the magazine brands within the portfolio. o To develop and maintain strong relationships with all contacts and creating growth opportunities both within agencies and client direct.
Maximising agency expenditure by questioning briefs and further providing insightful responses/proposals in line with their campaign objectives, supported by insight and market research. o Following up all proposals to ensure that opportunities are maximised for both the agency and the Bauer portfolio. o Driving key focus areas and sales initiatives across the planning team in order to achieve and exceed set targets. o Providing the agency with competitor reports, programming updates, RAJAR figures and any other ad-hoc requests. o Assisting with producing and presenting Post Campaign Analyses.
Sony/ATV Music Publishing, BAVANANDAN, Whiplash Dreams Project- A pioneering project bringing to reality the concept of the ‘Music Film’; a hitherto unaccomplished precedent and a new model for audio-visual entertainment Whiplash Dreams aims to become the first cinematically-released pop album in history. Transcending a musical, it is an existentialist music film, which explores concepts of progress and modern relationships. I contributed creatively to the making of the film and soundtrack in both pre-production and production stages. However, my job was further to promote the film via social media such as Instagram, Facebook and Kickstarter.
o Social media strategic development and content writing, focusing on Twitter, Facebook, Instagram and other online channels (clients included the British Army and numerous beauty brands) o Creating the Shell account annual review presentation and PCA, further reporting this to the account directors o Competitor market research o TV advertising pre-production co-ordination