Ebba Nygren

Magazine Media Executive

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  • LocationLondon, United Kingdom

Skills

 

  • Fashion
  • Advertising
  • Marketing PR
  • Account Co-ordinator
  • Presenting
  • Account Management
  • Design
  • Marketing
  • Pitching
  • Powerpoint
  • Digital Print Advertising

Work history

Currently

Magazine Media Executive

Bauer Media UK

Sep 2015
  • Pro actively crafting and pitching creative opportunities/solutions over a portfolio of brands across both print and digital. This includes building, proofing and presenting decks. o Daily negotiations with agency print and digital planners and buyers. o Promoting and selling the brands to clients (Heat, Closer, Q, Mojo, Kerrang!) in order to encourage advertising spend for both display and creative. o Responsible for delivering the advertising plan across the magazine brands within the portfolio. o To develop and maintain strong relationships with all contacts and creating growth opportunities both within agencies and client direct.

2015

Advertising Planner

Bauer Media UK

Jan 2015 - Sep 2015
  • Maximising agency expenditure by questioning briefs and further providing insightful responses/proposals in line with their campaign objectives, supported by insight and market research. o Following up all proposals to ensure that opportunities are maximised for both the agency and the Bauer portfolio. o Driving key focus areas and sales initiatives across the planning team in order to achieve and exceed set targets. o Providing the agency with competitor reports, programming updates, RAJAR figures and any other ad-hoc requests. o Assisting with producing and presenting Post Campaign Analyses.

2014

Marketing & Production

Sony ATV

Jun 2013 - Aug 2014
  • Sony/ATV Music Publishing, BAVANANDAN, Whiplash Dreams Project- A pioneering project bringing to reality the concept of the ‘Music Film’; a hitherto unaccomplished precedent and a new model for audio-visual entertainment Whiplash Dreams aims to become the first cinematically-released pop album in history. Transcending a musical, it is an existentialist music film, which explores concepts of progress and modern relationships. I contributed creatively to the making of the film and soundtrack in both pre-production and production stages. However, my job was further to promote the film via social media such as Instagram, Facebook and Kickstarter.

2014

Researcher & Online Strategy Internship

JWT London

Jul 2014 - Aug 2014
  • o Social media strategic development and content writing, focusing on Twitter, Facebook, Instagram and other online channels (clients included the British Army and numerous beauty brands) o Creating the Shell account annual review presentation and PCA, further reporting this to the account directors o Competitor market research o TV advertising pre-production co-ordination

Education

2015

English and Comparative Literature

Goldsmiths, University of London

Aug 2013 - May 2015