About me
Business designer with a deep knowledge of brand marketing, brand identity, effective brand communications and creative concept development. Mainly focusing on matching creativity with functionality. I am working as creative strategist for 4 years in Milan. Apart from these, I am a digital enthusiast and passionate about filmmaking and post-production.
Work history
B
B
Creative StrategistBalance Consulting
Milan, ItalyFull Time
Helping businesses succeed, through naming, branding, creative strategies and communication approaches. Product communication strategies on Salesforce + Balance partnership, building digital awareness and customer engagement.
Brand and marketing strategies
-Creating effective messaging using language, graphics and marketing collateral.
-Identifying value propositions and keymessages for all of the company’s marketing campaigns.
-Planning and launching innovative, creative and effective communications campaigns.
-Communicating to potential customers about the product value, quality and style.
Creative
-Designing user interfaces, tools and webpages to meet branding guidelines and web best practices.
-Developing design deliverables that elevated, differentiated and functioned on- brand and on-strategy.
-Collaboration with engineering team on various web,mobile and tablet application interfaces.
-Designing new on-brand visual elements to effectively convey concepts and messaging.
C
C
Marketing InternConde Nast Publications
- Milan, ItalyFull Time
Combining print media with today’s daily digital world in a creative way without loosing the brand value. Unconventional and innovative event planing for customer engagement, brand awareness and brand experience.
Marketing
-Developed key messaging, branding and positioning statements.
-Created interactive digital presentations for executives.
-Drafted engaging, accurate and effective press releases.
-Preserved brand integrity by monitoring the consistency and quality of marketing content.
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Skills
- Advertising
- Events
- Marketing PR
- Digital
- Design
- Creative Direction
- Online Campaigns
- Brand Strategy
- Strategic Marketing
- Concept Development