I specialize in creative direction, art direction and design for public spaces, print and digital as well as video. By bringing all means of collaborative practice intovisual and conceptual fruition I work in the fields of culture and commerece. Working across a wide range of mediums and a deep involvement in today’s cultural drive are key aspects for me in the process of developing creative solutions and applying the new strategies to deal with today’s creative demands at visual-aesthetical and conceptual levels. In recent years I have worked on commissions in the UK, Europe, Australia, Russia and US with leading brands institutions & companies as well as small businesses and artists.
Projects
- State of MineMedia: 2700 of 1 inch badges Dimensions: 135×110 cm. Created: 2007 Courtesy of Ripley’s. Orlando, FL. 'State of Mine' is a self-portrait that attempts to represent a vision of various information about the artist, his ‘information contents,’ such as the multiplicity of his thoughts, interests, declarations, key memories. Artist had created a set of graphics to illustrate all of these aspects, the character as a system of signs — a language to be used as a template for the creation of his ‘information’ portrait, that could be used to describe him. As a result there were produced about 2,700 badges, with a range of around 200 unique symbols. Badges seemed a perfectly appropriate medium to use here, as they usually display a subject with which their owner identifies himself. Each symbol - badge was placed so that its arrangement created his physical portrait alongside himself in terms of information. The works name also describes the idea itself, playing on the english expression “state of mind”, which means a concrete condition as to where someone is at a specific time. A mental state is a kind of state or process only possessed by and unique to thinking and feeling beings. Such a definition of an object’s condition provides its conceptual contents, that creates a self-portrait where each badge and its arrangement visualises the author’s personality in the period of creation.
- egorkraft.co.ukegorkraft.co.uk Completion date: Dec, 2015 We've designed and built a website for an interdisciplinary artist Egor Kraft, with the mobile version & news crossposting feature linked to Instagram and Tumblr. We've made a photo documentation of the artworks as well as shot and edited self-explanatory films about his conceptual works. We have also designed identity & printed collateral, including portfolio and business cards.
- The New Now AppiOS App. Released: September 2016 Available on the Apple App Store Created in collaboration between Egor Kraft & Alexander Letcius Coded: Alex Linkov The app displays a running text of a relentlessly repetitively line: “…This very moment, has already become the past – This very…” etc. Application idea is based on the artistic work by Egor Kraft & Alexander Letcius , seen on the right. However in the case of being placed in media context the work, by relentlessly manifesting the moment of now becomes an instrument of returning viewers attention back to the existence in the presence and ‘reality’, rather than immersing in virtuality, which as we know, media tends to cause. Revealing the hypnotic property of any time-based media and semiotic features of text, The work is suggested as a monument to the irreversibility of the flow of time and the weaknesses of analysis, as a method of comprehending, or simply just as a digital mantra.
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Work history
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Freeancer CreativeMETAWORK
London, United KingdomFreelance
Meta Work is a one person creative bureau with a multi-disciplinary approach and passion for art and culture. It is run by Egor Kraft and includes his collaborations with various international creatives.
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Commissioned Artist & DesignerMETAWORK
- London, United KingdomFreelance
Opening event visual campaign Leningrad Centre for Contemporary Culture / St. Petersburg
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Skills
- Visual Arts
- Print Design
- Art Direction
- Video
- Design
- Illustrator
- Indesign
- Photoshop
- Web Digital Production
- Art Drawing
- Theory
- Mural Art
- After Affects
- Idea Concept Development
- Premier Pro Final Cut Pro
- Ideas
- Creative Arts
- Art and Creative Direction