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Writer and content producer, with strong digital marketing and social media skills. Editor of personal blog - The Gizzle Review - reviewing music, theatre, gaming and film. Experienced in marketing, analysis and administration within the music industry. Creative and determined with excellent academic qualifications and a strong desire to learn. Seeking a new challenge within journalism and digital content.Locked Pro Plan feature
• Liaising with label marketing managers and other key stakeholders internationally to assist with marketing campaigns, B2C emails, localisation and audience segmentation. • Initiating and leading the coordinating of fan acquisition campaigns for artist and streaming brands through email marketing and social channels. Recent successes include a festival campaign that acquired over 10k subscribers and a vinyl competition around Record Store Day with a 60% conversion rate. • Responsible for content strategy of global opt-in database, including automated emails and a weekly B2C genre-based email for which content is curated from across the business and sent to targeted segments. • Coordinating email copy translation and localisation across multiple European territories. • Analysing data across multiple social and streaming platforms to inform marketing campaigns. • Compiling detailed post-campaign KPI reports to present to stakeholders. • Writing CRM best practice guides and case studies shared and presented on international calls. • Assisting email production using Fanmail templates, Storyports plugin and html in Exact Target. • Attending digital marketing and music marketing summits to develop industry knowledge.