Projects
- Tumbleweed Entertainment, incFreelance designer and editor for Tumbleweed Entertainment, Inc (Los Angeles, CA). As a freelance designer and editor I have conceived and designed brand identity, social media management, feature documentary editorials, client relations and short digital media. Clients include Hawaiian Airlines, Poker 4 Life, Speak, Cashel and Cracker Barrel Old Country Store
Projects credited in
- 101“I hate purity, I hate goodness! I don't want virtue to exist anywhere. I want everyone to be corrupt to the bones.”- George Orwell, 1984 London based newcomer, ALEXANDER STEELE premieres a performance boasting a progressive curiosity with unconventional fabrication that builds not just garments but outspoken characters. The aesthetic reflects his constant hypnosis with theatrical escapism. ‘you are in an [un]stable world. sterile living is what we are told is desirable. a dystopian world has outlawed the orgasm. all sexual exploration and desire stripped away from the freedom of human exploration. they monitor everything; every touch, every climax, every pre-planned conception. their existence, not ours. when you take away from people we find a way to keep on, we take it into our own hands, no matter what was right or wrong. there is no wrong anymore. only their right. around you is a space, an experience. four walls containing a rebel’s lust, a leader of his own making, a taker, manipulator of will. -YOU CROWD A BIOPSY OF STRUCTURE.’ 101 is a fashion performance space reflecting this narrative, inspired by the dystopian world of George Orwell’s 1984. A place that once existed under democratic civilisation now a grey, dusty tomb choking under an oppressive, power-crazed Big Brother who watches everything. You witness the oppression of desire. 101 is a continuation from ALEXANDER STEELE’s graduate collection representing themes on the potent voyeurism in us all, ranging from sexual voyeurism to desires of seeing the foundations of structure both socially and architecturally. Unconventional textile manipulation has culminated in securing structural garment components; i.e. boning and shoulder pads with a concrete/PVA compound. This flourished into the sculptural dress bases that shape the space around you. True to ALEXANDER STEELE’s ethos you are not invited to the familiar catwalk, you are invited to witness an experience, to be submerged in the narrative. www.alexandersteele.co.uk
Work history
Videographer
Directed, produced and camera operated numerous events, promotional content, commercial, branding, music videos and other, including filming with The Jazz Café, London. TRAID charity organisation, The White Noise Magazine, Atlantic Records, Four Square Productions, Ataraxi Clothing, Tumbleweed Entertainment, Los Angeles. Rhythms of the City, Less Common Magazine. Painsville Party in the Park, University of the Arts London and many others.
Skills
- Fashion
- Events
- Film
- Visual Arts
- Art Direction
- Editing
- Video
- Products
- Camera Operation
- Design
- Graphic Design
- Advertising Branding Design
- Creative Production
- Adobe Premiere Pro
- Organizational
Education
Graphic and Media Design
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In my duration at the University of the Arts, London I have undertaken many projects collaboratively and independently, ranging from creative brand development to digital media production and film. Additionally I have been year repetitive three years running, presenting new ideas and improving the educational environment.