A diligent and positive Project Manager and Multimedia Specialist,
with extensive digital and international professional experience across global, multi-national organisations.
Currently working client side at the headquarters of Electrolux Professional, I manage digital activities and creative
content development both centrally and across global markets. Beforehand, I worked as Account Manager in the
luxury sector of an innovative digital agency, overseeing international digital projects and managing a team of social
media managers and designers. Previously, the first Digital Project Manager for GLAMOUR magazine within Condé
Nast Publications responsible for the lifecycle of creative projects from proposal to development, deployment and
delivery. I’ve worked with high profile clients such as H&M, Gas, Fay, Police, American Express, L’Oréal, Guess, Fiat,
ENI and Moschino. I have excellent organisation and interpersonal skills and thorough experience managing both
design and technical teams. I graduated with a Modern Languages degree in Italian and French from University
College London, (UCL.)
Work history
Multimedia Digital Content Specialist
Pordenone, ItalyFull Time
Based in the global headquarters of Electrolux Professional, I work in the Global Marketing team across digital
& PR projects, coordinating their development and implementation across our European and Asian markets
• Ability to manage multiple fast-paced projects simultaneously, keeping tight deadlines and briefing, leading
and liaising with internal and external suppliers, stakeholders and business partners
• Ability to manage fast-paced content marketing campaigns including social, video, digital and print
advertising and events
• My role includes PR tasks: coordinating and distributing press kits to media distributors and our international
global markets. Understands importance of executing an omni-channel approach, across PR, print, digital,
web and social
• Assist Vice President of Global Marketing in ad-hoc PR projects such as product launches or global content
distribution
• Implementing global digital project launches such as PR, Video and Social Media campaigns, educate local
teams across Europe and Asia, set local KPIs, monitor and analyse performance, and advising on how to
optimise these campaigns
• Responsible for presenting briefs and digital campaigns to Sector Board Management in an inspiring and
engaging manner to inform and influence Stakeholders
• Internal Global ambassador of Digital Sales App tool ‘Showpad’ within organisation: an innovative Sales
Enabling tool that bridges the gap between Marketing and Sales teams
• Project leadership in developing all digital multimedia creative content for the global marketing team: from
long-form promotional videos and teaser videos, (from original briefing and storyboard to execution), digital
creative for online advertising campaigns, to managing Press Release creation and blog post curation
• Building engaging brand conversation with customers and stakeholders, social media listening and response,
cross channel coordination
• Confidence in building and managing a budget on a large scale
• Project Managing launch of first ever B2B Corporate blog for Electrolux Professional, on WordPress.
Responsible for curating articles (incorporating SEO) to ensure content optimization and successful
‘humanization’ of the brand
• Monitor competitors’ social activities and work on continuous differentiation in order to achieve/keep the
leadership on Social Channels, as well as analysing all social media channels, content performance and driving
continuous improvements
• Responsible for managing and driving paid messaging and advertising to achieve direct engagement with
target audiences and implement campaigns globally and locally
• Ensure consistent messaging according to products value proposition and 360 campaigns
• Storytelling aptitude to share findings, influence stakeholders and generate positive energy around a
concept, an idea
• Responsible for developing and managing all social media channels across the global channels, as well as
working with international markets to drive and implement digital campaigns
Account Manager
- Padua, ItalyFull Time
• Responsible for overseeing the multilingual communication projects for fashion/ luxury Italian brands
operating at a global level
• Acting as a liaison between the client and internal resources of the agency, managing and strengthening the
relationship with clients and coordinating the company creative’s and social media management team
• Responsible for delivery of activities, according to deadlines and to a high quality
• Managing time and costs of a project efficiently as well as applying analytical
and strategic thinking
• A knowledge and understanding towards the fashion and luxury industry as well as trends
• Ability to deliver strategic presentations to clients using fluent Italian skills
• Experience in accounting skills, such as drawing up budgets and creating yearly/ ad hoc contracts
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Skills
- Production/project Management
- Social Marketing
- PR
- Digital Expertise
- Digital/ Print
- Foreign Languages
- Global Experience
- Video Marketing
- 360 Campaigns
- Communications