Planning Executive

  • LocationLondon, United Kingdom



  • Branding
  • Project Management
  • Strategic Planning
  • Media
  • Consumer Behavior
  • Creative Thinking
  • Excel
  • Powerpoint
  • Planning
  • Strategy
  • Shopper Marketing
  • Positioning
  • Evaluation
  • Insight Analysis
  • Brand Planning

Work history


Planning Executive


Feb 2015
  • i2c is a unique partnership between Sainsbury's and Aimia. i2c specialise in data-driven insights and strategies designed to influence shopping behaviour, build brand loyalty and enhance the shopping experience for Sainsbury's As a planning executive, I work with FMCG clients across baby, beauty and petcare categories ? Create insight driven, targeted communication strategies that meet FMCG's business objectives. ? Interpret client brief and create compelling campaign proposals using relevant insights to drive overall campaign strategy ? Analyse and segment customer transactional data to create bespoke targeted and direct campaigns ? Work closely with the analytics department to ensure accurate tools are used to evaluate campaign performances ? Build categories expertise through the analysis of market data


Product Manager Assistant


Jan 2014 - Aug 2014
  • Assisting the Brand Country Manager : DESIGN OF COMMERCIAL PROMOTIONS AND ANIMATIONS • Market, environment and leverages studies • Consumer behavior • Creation of the story telling and repositioning of product ranges • Monitoring and improvement of the performance of animations COMMUNICATION • Partnerships development and monitoring • Creation of corporate marketing tools (brandbooks, leaflets, photo-shot) • Press and web advertising campaigns SALES EXECUTIVES SUPPORT • Selling pitches • Daily support • Customer relationships monitoring EDUCATION • Creation of educative tools for the hairdressers • Organization of the training sessions



Major: Marketing Management, Innovation, Strategy Minor: Tribal Marketing, Political Marketing, Nonm

KEDGE Business School

Aug 2010 - Nov 2014


    Exchange Semester Subjects Fashion Brand Management, Innovative Strategy, Marketing in China, Entre

    The Hong Kong Polytechnic University

    Jan 2013 - Jul 2013
    • Master of Science (MSc) Management International Operation Managemen


    Macro and Microeconomics, Mathematics, Statistics, Corporate Finance, Commercial Law

    Paris 1 LA Sorbonne

    Aug 2006 - May 2010
    • Economics