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i2c is a unique partnership between Sainsbury's and Aimia. i2c specialise in data-driven insights and strategies designed to influence shopping behaviour, build brand loyalty and enhance the shopping experience for Sainsbury's As a planning executive, I work with FMCG clients across baby, beauty and petcare categories ? Create insight driven, targeted communication strategies that meet FMCG's business objectives. ? Interpret client brief and create compelling campaign proposals using relevant insights to drive overall campaign strategy ? Analyse and segment customer transactional data to create bespoke targeted and direct campaigns ? Work closely with the analytics department to ensure accurate tools are used to evaluate campaign performances ? Build categories expertise through the analysis of market data
Assisting the Brand Country Manager : DESIGN OF COMMERCIAL PROMOTIONS AND ANIMATIONS • Market, environment and leverages studies • Consumer behavior • Creation of the story telling and repositioning of product ranges • Monitoring and improvement of the performance of animations COMMUNICATION • Partnerships development and monitoring • Creation of corporate marketing tools (brandbooks, leaflets, photo-shot) • Press and web advertising campaigns SALES EXECUTIVES SUPPORT • Selling pitches • Daily support • Customer relationships monitoring EDUCATION • Creation of educative tools for the hairdressers • Organization of the training sessions
Master of Science (MSc) Management International Operation Managemen