Work history
Planning Executive
i2c is a unique partnership between Sainsbury's and Aimia. i2c specialise in data-driven insights and strategies designed to influence shopping behaviour, build brand loyalty and enhance the shopping experience for Sainsbury's
As a planning executive, I work with FMCG clients across baby, beauty and petcare categories
? Create insight driven, targeted communication strategies that meet FMCG's business objectives.
? Interpret client brief and create compelling campaign proposals using relevant insights to drive overall campaign strategy
? Analyse and segment customer transactional data to create bespoke targeted and direct campaigns
? Work closely with the analytics department to ensure accurate tools are used to evaluate campaign performances
? Build categories expertise through the analysis of market data
Product Manager Assistant
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Assisting the Brand Country Manager :
DESIGN OF COMMERCIAL PROMOTIONS AND ANIMATIONS
• Market, environment and leverages studies
• Consumer behavior
• Creation of the story telling and repositioning of product ranges
• Monitoring and improvement of the performance of animations
COMMUNICATION
• Partnerships development and monitoring
• Creation of corporate marketing tools (brandbooks, leaflets, photo-shot)
• Press and web advertising campaigns
SALES EXECUTIVES SUPPORT
• Selling pitches
• Daily support
• Customer relationships monitoring
EDUCATION
• Creation of educative tools for the hairdressers
• Organization of the training sessions
Skills
- Branding
- Project Management
- Strategic Planning
- Media
- Consumer Behavior
- Creative Thinking
- Excel
- Powerpoint
- Planning
- Strategy
- Shopper Marketing
- Positioning
- Evaluation
- Insight Analysis
- Brand Planning
Education
Exchange Semester Subjects Fashion Brand Management, Innovative Strategy, Marketing in China, Entre
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Master of Science (MSc) Management International Operation Managemen
Major: Marketing Management, Innovation, Strategy Minor: Tribal Marketing, Political Marketing, Nonm
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