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www.ed-hallam.co.uk pw: hallamfolio16 Currently working at Catch Digital as a Senior Art Director with 8 years experience. The past 2 years I have developed and led a content and production arm of the business called ‘Catch Studios’, allowing Catch to take greater ownership of campaign ideas and creative. Increasingly being recognised by national brands as the experts in digital strategy and content. Working primarily with global beauty and fashion brands like Rimmel London, Charlotte Tilbury, The Body Shop and Carrera Sunglasses. I’ve worked across many industries and sectors with brands such as Experian, NHS, The National Trust and Tesco. Prior to Catch Digital, I worked as an Art Director at Publicis Chemistry for 3 years.
• Ideation, planning, strategy and art direction of key campaigns for Rimmel London, Thomas Cook Airlines, Carrera Sunglasses, Charlotte Tilbury, The Body Shop, Guess and Triumph Lingerie • Lead design on websites for Mount Anvil, Rimmel London and Caterham Cars • First creative brief process introduced, educating the wider team of the budgeting, planning and strategy requirements for the complete creative process • August 2014, I developed and led the ‘Catch Studios’ arm of the business This gave Catch tigther creative control over their digital campaigns. Taking production of photoshoots and video in-house enabled Catch to give existing and new clients a improved offering and scope to realise ideas beyond strictly digital design • Growing and managing the Creative Team from just myself in 2012 to a team of 9 mixed discipline creatives now. I also manage freelance and 3rd party suppliers including; designers, editors, photographers and production crews
Revolution Awards - Nominee (Best use of email) Experian, Single Customer View. • November 2011, I was promoted to Nottingham’s Associate Creative Director. Led pitches, client meetings and held management responsibilities • Design and art direction of digital marketing, web and mobile projects across multiple disciplines for Experian + Tesco • Ideas for digital campaigns, led creative sessions and visualised scamps and concepts • Took briefs from the Client and Planning team, briefing into and managing the design team • Led projects with a range of design and development teams