Edwin Strickland

Edwin Strickland

Gin ExpertKingston upon Thames, United Kingdom
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Moses Wainaina
Matt Willey
Aries Moross
Edwin Strickland

Edwin Strickland

Gin ExpertKingston upon Thames, United Kingdom
Projects
  • LANCE Touring
    LANCE TouringLANCE touring were charged with developing a strategic tour plan for an unsigned act currently studying at the Academy of Contemporary Music. The task was to build a seven date regional tour, culminating in a live event in Guildford. The purpose of this portfolio style report is to document the process of planning and justify the decisions made by the management board. The focus extends to artist selection, role assignment, logistics and venue suitability, managerial decisions, financial judgeme
  • Moxie Management
    Moxie Management• A few likeminded associates and I founded an artist development and management company to learn first-hand how live entertainment, social media and management of a grass roots act is done. • Liaising with festivals and venues to secure bookings and increasing social media awareness of an act and further engage existing audiences; were part of the experience I found particularly satisfying when completed successfully. • As of July the Moxie Management team disbanded however from our efforts I gained an understanding of the value of working with a group of contemporaries whose skillset and capabilities were so different from my own. My ability to see the value in any viable venture has improved enormously after working as part of this team.
Work history
    Gin Expert
    The huge variety of gin available and what makes them different so you can talk to guests with knowledge, confidence and enthusiasm. Learn how to mix classic and modern cocktails and how to get the best from each gin. Part of the team working directly with our guests, advising and sharing your new-found knowledge, and inspiring your colleagues with your passion for delivering outstanding customer service
    Relief Manager & Bar Staff
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    • As relief manager my role included the day to day running of the bar, the delegation of duties to staff, stock control, and administration as well as accounting. I was able to use my skills and initiative to cut administration and stock control processes by 30% whilst still delivering the high standard expected of Samuel Smith. • I chose this role for the opportunities it brought me to develop my interpersonal skills. Being in charge of a small number of staff allowed me to learn about the intricate dynamics of a service industry team and how managing this effectively creates the best possible experience for both customers and staff alike. • In my role I also undertook promotion for the brewery. As part of this I utilised my knowledge of social media to create an online presence that could reach as many potential customers as possible. We also kept close ties with the local community to further any promotional opportunities and enhance our reputation. This sometimes involved liaising with council and police for certain events.
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Skills
  • Advertising
  • Events
  • Marketing PR
  • Corporate
  • Festival
  • Live Event
  • Music Event
  • Outdoor Event
  • Administration
  • Creative
  • Event Execution
  • Event Organisation
  • Popular Culture
  • Office
  • Customer Service
Education
    Music Business Innovation Degree BA (hons
     - 
    These have centered on the history of distribution in the creative industry. I have looked at innovative start-ups in business, examined marketing promotion and media trends over the past five years. This experience has compounded my ability to work to strict deadlines and given me direct insight on the benefit of liaising with industry professionals to develop my analytical research skills. This has furthered my insight and creativity within the field.
Awards
    Music Business & Innovation Degree BA (Hons)
    I have looked at innovative start-ups in business, examined marketing promotion and media trends over the past five years. This experience has compounded my ability to work to strict deadlines and given me direct insight on the benefit of liaising with industry professionals to develop my analytical research skills. This has furthered my insight and creativity within the field. http://www.acm.ac.uk/higher-education/business-innovation-route/