Efe I Creative Director & Fashion Stylist | The Dots

Efe I

Creative Director & Fashion StylistLondon, United Kingdom
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Efe I

Creative Director & Fashion StylistLondon, United Kingdom
About me
Efe-I is an award-winning Art Director (Hertz, BFI Future Film Festival) Producer and Stylist. She specialises in narrative-driven content for brands and institutions, across film, editorials and advertising working with Victoria & Albert Museum (V&A), Vivienne Westwood and Nowness most notably. Several years of experience in both commercial and editorial productions has seen her manage creative projects from conception to post-production, working closely with photographers, agencies, art directors, brands, artists and magazines, while maintaining rigorous attention to detail. Get in contact for more information or opportunities.
Projects
  • Miles Bromilow for Fucking Young!
    On Current Career-Liaised Experiences And How He Approaches Social Media Outlets In Present Times
  • Robin Shrestha for Fucking Young!
    ‘On The Importance Of Traditions, Career Ambitions And Self-Worth.’
  • Dream Theory for Blanc Magazine
    Thoughts have a way of making themselves visible. This shoot is an articulation of how the mind can be a safe space to escape but also a dark place to reside with unresolved thoughts, dreams and fantasies.
  • S.He
    Stories Collective - Digital Connections Issue We have been conditioned to believe that women are gentle while men are strong, S.He looks at how roles are developing in our society and gender ambiguity is becoming more common. Relationships between men and woman have become more vague too with findings suggesting that we are much more likely to be attracted to someone who looks like us or our opposite-sex parent. Making an audience wonder if lovers are siblings.
  • Couverture Spring Summer Forecast
    Couverture’s Spring Summer collection encapsulates hazy, nostalgic summers evenings. Featuring pieces from brands such as Rejina Pyo, Rachel Comey, Raquel Allegra and YMC.
  • Fashion Disciples: Philophiles
    A style tribe devoted to Céline, via its Creative Director Phoebe Philo. A Philophile's existence is being dedicated to the cause—that of living the purism of the house, not only through clothes, but in interiors and comportment. A film by Malcolm Venville Publication: Nowness Production: Somesuch
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Projects credited in
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Work history
    Special LecturerCentral Saint Martins (UAL)
    London, United KingdomFreelance
    Working across a variety of creative courses within the university. -Presenting lecturers -Workshop development facilitator - Checking and assessing students' work - Encouraging personal development via tutorial or pastoral work
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    Creative Producer & Fashion StylistEfe-I
    London, United KingdomFreelance
    My diverse experience has provided me with a breath of knowledge within the fashion industry and trained me to have an uncompromising eye for detail. Over the years I have worked within model,beauty, still life photography and film for a variety of brands such as Vivienne Westwood, Harvey Nichols, Nowness, Couverture & The Garbstore and Selfridges & Co.
Skills
  • Styling
  • Fashion Styling
  • Creative Direction
  • Creating Moodboards
  • Creative Production
  • Visual Arts
  • Casting
  • Social Media Management
  • Time Management
  • Film Production
Education
    FdA Design for Graphic CommunicationUniversity of The Arts London (UAL)
     - London, United Kingdom
    Graphic communication design is the art of generating and diffusing visual culture. It’s purpose is disseminating the ideas and norms of our visual culture, as a means of recording, informing, promoting and persuading, graphic communication design is responsible for shaping the ways people see and act in the world. Developing technical and conceptual skills and situate your practice socially and ethically, to emerge with strong technical skills, creative abilities and an understanding of the power of design to influence and shape human behaviour.