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Established my consultancy operation where I advised three companies with their business strategy and project management requirements: Case 1 - Design Supplier is the first Brazilian one stop shop for luxury furniture, decor and lifestyle accessories aimed at architects, interior designers and design savvy buyers. I was hired to investigate the Brazilian ecommerce and furniture landscape and compose a business plan to drive growth and raise seed money. Case 2 - Corac?a?o da Selva is a Brazilian feature film and TV company that won the International Emmy Kids Awards in 2014. I was hired to develop a business plan and manage internal projects. • Worked together with the CEO designing a strategy plan to make use of a 7-figure investment injection. The sum will be used to build a marketing department, strengthen the commercial team, launch a creative lab and advance working capital for film production. The business plan was presented at RioContentMarket (Latin America’s biggest TV yearly event) and received investment proposals from private investors and a state-funded bank. • Reorganised internal processes supported by collaboration tools (Asana), work methodologies (i.e. standardisation of marketing collaterals), hiring and managing key employees and delivering monthly reports. • Partnered with film and TV production companies, distributors and financiers from UK, Germany, France and Spain, representing the company at the Berlin Film Festival and at RioContentMarket, aiming for co-productions, financing and commercial opportunities. Case 3 - Goodpilot was an independent creative agency, winner of over 40 international awards. After a project Goodpilot did together with All Tropical (the company I founded), I was invited to manage a project and develop the new business pipeline. • Assessed the communication strategy of several consumer brands to be used in pitching new ideas. • I was part of the project management team in developing and delivering the Financial Conduct Authority brand: logo, communication assets, brand guidelines and photography. • Co-managed the Ghosts of Gone Birds art exhibition, launched together with Birdlife International. The exhibition had a 5-star rate in the Telegraph newspaper and I was responsible for artists’ relationship and database, ecommerce, art and sales logistics and drinks sponsorship.
All Tropical was a fashion business based on a community of over 1,500 artists, who submitted new designs for weekly competitions. I headed this company for which I put together a business plan that raised £150,000 in seed money. • Evaluated the fast fashion market and the effects of crowdsourcing in the clothing supply chain. • Set up the strategy and orchestrated the company. • Created and delivered clothing merchandising projects for the Shoreditch Festival, NGO Crisis and the Hackney Community College. • Built relationships with advertising agencies, artists, printers, art galleries, clothing brands, charities, events organisers and press.
Jet Republic was a private jet start-up that offered flights and aircraft fractional ownership. I was invited by my previous boss from Mergermarket to hire and manage a team of 3 sales consultants, whose mission was to set up qualified meetings with high-net-worth individuals and CEOs in the name of sales directors. • The initial 3 sales consultants covered UK, France and Russia. The formula to free sales directors from booking meetings worked and I hired and manage 11 sales consultants more, covering Germany and Austria, Switzerland, Scandinavia, Middle East, Benelux, Italy and Spain. Our target was to book 5 quality meetings per week per sales consultant and we were above that. • Aligned together with marketing, territory sales consultant and director the marketing and communication actions (events, campaigns and follow-ups) for the following 6 to 8 weeks for each target country.
Mergermarket is a media company specialised in corporate news and analysis. I was hired to develop the relationship with private banks, luxury brands and NGOs throughout Europe. • Centre point between clients, IT and content producers (journalists and researchers) to work on product development. Based on strategy and customer feedback, I engineered the product improvement project. • Developed marketing collaterals and clients events. • Grew network of users and usage rate by coaching users face-to-face and via online demos. Retained 100% of clients and upsold ?yearly subscriptions by 15%. • Integrated Mergermarket data with clients’ database and processes to maximise usage.