Projects
- Studio Edit // Brand Identity & Poster DesignStudio Edit is a new conscious fashion event in Glasgow formed by Law Design Studio, Love & Squalor, Hayley McSporran and ReJean Denim. The team approached Ele to create a modern brand identity. Working with a warm neutral colour palette, we created sleek and minimal assets including the main logo, sub-mark, hand-painted graphic elements, event posters and social assets.
- Respun // Brand Identity, Logo Design, Labelling & POSRespun incorporates all levels of recycled materials into its collections, saving materials from landfill, reducing energy and water usage in production and providing consumers with a new destination for sustainable clothing. A Karrimor x Respun collection was due to launch in House of Fraser stores in 2020.
- Emme Lifewear // Brand IdentityEmme is a fitness and lifestyle brand, created after feeling a lack of representation in the fitness industry in sizing, imagery and pricing. Founder Emma, launched the brand this year with the aims of offering customers an inclusive and sustainable range of clothing for both fitness and everyday life. I designed the brand identity and the brief was to create an approachable and fun brand image, centred around the themes of unity and inclusivity.
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Work history
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Graphic DesignerEle Studio
Glasgow, United KingdomFreelance
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Graphic DesignerWILSON DESIGN SOURCE SUPPLY
- Glasgow, United KingdomFull Time
At Wilson DSS I was the sole graphic and print designer for the company. It is a busy and fast paced supplier working with customers in the UK, Europe and America. At the start of my role here I worked across all areas of the business, but have progressed into only working on the brands side of the
business, which is what I’m most passionate about.
The key brands that I have worked on are Gio-Goi, Monkee Genes, Punk Royal, Penn and Respun. My strengths lie in brand and visual identity, digital content for web, social channels and adverts, photo editing, email marketing, print design for linesheets, lookbooks and other sales materials,
branding and labelling packages, website updates for the brands on shopify and textile print design.
Another area of the business that I work in, is the creative direction and co-ordination of brand photoshoots for e-commerce and lookbook. I plan moodboards for the shoot, book locations, models and photographer and work on the shoot to ensure the outcome is to the highest standard and all needs of the shoot are met.
Education
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BA (Hons) Fashion BusinessGlasgow Caledonian University
Glasgow, United Kingdom