Eirini Ioannou

  • LocationLancaster, United Kingdom

About me


I am a postgraduate marketing student and I want to succeed in the field I am passionate about: Advertising and Communication. I find working in this area a way of expressing myself, my creativity and my imagination. It gives me the chance to see the world from another perspective as it has the power to create aspects of reality in a format and manner of your choice. My cheerful character and my positive thinking help me accept the everyday challenges with an open mind and a big smile. I can work in a really fast paced environment as I am flexible and able to work extremely fast and efficiently. I am really interested in working for a successful communication agency, which will help me achieve the career I dream, and as a very ambitious person I will fight to achieve my goals.



  • Advertising
  • Events
  • Marketing PR
  • Excel
  • Office
  • Powerpoint
  • Word

Work history


Account Executive Assistant

Choose SA Total Communications, Advertising Agency

Aug 2014 - Jun 2015
  • • Responsible for conducting and presenting the creative briefs to the creative department. • Working with the creative department to devise advertising campaigns that meet the client's brief and budget. • Assisting the account manager to brief media, creative and research staff, and supporting the formulation of marketing strategies for private sector clients. • Formulation of marketing strategies for public sector’s projects, co funded by the European Union (EU Funds for Cohesion Policy –ESPA programme). • Responsible for monitoring the effectiveness of campaigns. Examples of Projects: • Responsible for conducting the Communication Guide for the co funded programme called EP- YMEPERAA (one of the subcategories of ESPA 2014-2017 programme): Approved by the European Commission. • Created the initial Communication & PR strategy for a new product of Attica Bank. It was my last project and I did not get the chance to participate in the implementation before I left.



MSc Advanced Marketing Management

Lancaster University

Sep 2015 - Aug 2016
  • Lancaster University Management School (LUMS) Predicted grade: Merit • “Real project for HSBC-Agency Presentation”: Presentation of the background Research, the proposed Communication Strategy and the Creative Ideas for a specific project for HSBC bank. This project helped me to learn how to tackle real problems that big companies have and find quick creative and feasible solutions. • “Star Wars VII: The force awakens- Marketing Channels analysis”. Analysis of the current channels, market challenges identification and future strategic recommendations. It was a perfect opportunity to learn about this industry and have a deep understanding of how marketing channels operate, as they are deeply related to branding and communications. • “VOSS water: Brand audit”. Analysis of the brand’s current position and identification of the key issues and future strategic recommendations. The key learning was the application of theory into practice. • “TESCO- Digital Marketing Campaign”. Presentation of a Digital Marketing Campaign for Tesco, which will increase grocery sales, customer’s engagement and enhance Tesco brand. The experience of using different data platforms to tackle real problems, gave me a deep understanding of the digital world and the need of new fresh and innovative ideas. • “Saatchi & Saatchi Competition”: Real case project for Saatchi & Saatchi. Lectures and Brief given by Kevin Roberts, CEO of this company. This experience inspired me, taught me how successful companies work, how ideas can change the world and made me more willing to disrupt through my ideas and my project. • Dissertation: “Client of Saatchi & Saatchi: Real case project”. Brand Management, product strategy, pre launch campaign, on line and off line communication strategy and launch.


Phychology Statistics 1 Introduction to Management Introduction to Economics Introduction to Digital

Athens University of Economics and Business

Sep 2015 - May 2014
  • BSc Marketing & Communications



Departmental Scholarship from Lancaster University Management School.

  • My academic and professional experience made me a competitive and valuable candidate, for the second best Marketing department in the UK.