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Proactive and passionate digital marketing and event Project Manager with extensive 7 years PR and event experience and a track record of delivering information to target audience in a creative way, launching successful PR and event activities for international brands as IKEA and LAY’s, also develop and promote new mobile product on the USA and UK markets. Key strength include: building strong relations with Media and clients, an ability to assemble an effective team to drive the project, organizing events on high level in short time, deep knowledge in digital and mobile marketing. Expertise: Event organization (Conferences, Product presentations, Corporate events, Press meetings, Press tours, Creative brand activities, Festivals) Marketing and PR?strategy of the projects PR (Media, Bloggers, Celebrity) Digital marketing (mobile app branding, push – notification, web platforms for product promotions) Digital marketing campaigns (Facebook Ads, Instagram Ads, Mobile Ads) Social Media Marketing (Facebook, Twitter, Instagram, Vkontakte) Budget management Market research
International StartUp DrinkAdvisor needed to be well-known among target audience mostly in the US market, the long term strategy is to attract worldwide alcohol brand and make it a partner. Appointed as PR manager and lately Business Development Manager responsible for brand awareness my goal is to resolve following issues: enlarge Apps installs and social media users, create possibilities for brands to promote their products in the App, create and implement digital marketing campaigns. Successfully launched social media contest with the US local brand and world-known flair-bartender with beneficial conditions for each side. Attracted drink bloggers and Media resources. Effective implemented digital campaigns and reveal push-notification, Facebook and Instagram Ads as the most appropriate way of promo for DrinkAdvisor App. Succeeded to build motivated and target audience, during one year the amount of FB users increased by 160K, 300+ people took part in the social media contest, the number of App installs increased by 60%.
BBDO needed to launch two big creative campaigns for brand IKEA: the annual concept of brand positioning IKEA WAKES UP LOVE for beds promotion and extraordinary project IKEA CINEMA as a part of annual concept. As a Project manager responsible for brand activities my goal was to resolve following issues: create detailed PR part presentation for client and mechanic of the project IKEA CINEMA, managed work of all subcontractors, budget management, invite certain bloggers and journalists from 11 cities in Russia for annual event IKEA WAKES UP LOVE, reach or overreach client index of PR value, launch with create department Instinct a digital platform for users IKEA WAKES UP LOVE. IKEA WAKES UP LOVE – success launched large-scale project, 90% of journalists and bloggers came for event, more than 300+ articles were published in online and offline editions, 5 TV channels made interview with IKEA top manager. Users all over Russia active participated on digital platform and told their stories: “How to make more love in the world”. PR Value was 1,2M GBP - this is the advertising value equivalent multiplied by coefficient that IKEA could spend without BBDO promotion. IKEA CINEMA – my team launched the extremely creative project where ordinary cinema was transformed into a giant bedroom. The mechanic of PR positioning without announcing in advanced the project to the Media was succeeded. It helped to ensure maximum surprise and wow effect, the first visitors’ emotions were catched on camera and made a viral video. Celebrity and top bloggers came for creative cinema and made a huge PR buzz in social media, the PR Value was 431K GBP. Moreover international Media as Independent.co.uk, Dailymail.co.uk, Adweek.com, Businessinsider.com, Techtimes.com and others had mentioned IKEA cozy theater and made this project the most discussed event before New Year in Russia.
Russian Guide mobile start up needed to monetize the project by enlarging database of clients (bars, restaurants, beauty salons, theaters and etc.) and to be well-known among target audience mostly in Moscow. As PR manager and lately Senior Account manager my goal was to resolve following issues: develop strategy of the project draws on a marketing component, develop sales materials and manual guide, help account managers to market mobile product, handle with difficult clients. Expanded client database due to succeed in partnerships with HORECA forums, exhibitions, events and negotiation in-person with clients. During first 3 months in position of Senior Account Manager 100 new contracts were signed up by myself that was 60% of all target among team of 5 managers. Effectively trained new staff to negotiate with clients, helped to restore contracts with difficult clients and organized meetings with restaurateurs and top management.
Weshalka was created for young ladies to have opportunities for ordering clothes from Korea and UK and be in style even if they live in province. With minimum budget of 1K GBP and with great desire to make useful project my goal was to resolve following issues: create stylish online shop, video promo, develop social nets, merchandise collections. Attracted production team, painter, models and popular among target audience spot – cupcake café at the city center of Moscow absolutely for free to make promo video for Weshalka and saved 4K GBP. Assembled team to make a little inspired story and to produce a good quality product. Attracted CTO and designer on beneficial conditions for each side to make stylish and functional website for online store.
Funds Flow Control Department needed to build strong business relations with world-wide payment systems, add new ones to the website for comfortable online purchases, daily support customers and resolve different disputes. Appointed as Senior Manager of International Operations my goal was to resolve following issues: leading team of 3 managers, creating and managing crucial partnerships with international and Russian payment systems, participating in negotiation, preparing and setting up contracts, market researching of potential partners in Europe, collaborating with R&D (research and development) team to evolve recent and implement new payment systems, working on claims and resolution of disputes with difficult customers. During 10 months successfully implemented the following payment systems: Kazakhstan: Yandex.Money, QIWI-wallet, Webmoney, Platej.ru, Contact; Europe: DIRECTebanking / Sofortuberweisung, Webmoney. The Contracts were signed up: AOneBill, WireCard (Europe). It helped Softkey international online stores to work more effective and enlarge revenue on 20%.