About me

WE SOLVE DESIGN CASES · El Detective is a multi disciplinary boutique studio based in Colombia that specializes in Branding Art, providing exciting and innovative ways to engage with your audience through Art and Illustration

QuestionsProjectsExperienceTeam

• Are you looking for a good illustrator?

Projects

• 3

  Monserrate Supply - Mountain EditionMonserrate Supply is a Colombian streetwear brand that wanted to launch its mountain clothing collection. I was in charge of assembling the ideal equipment to make the illustrations that represented the spirit of the mountains and the desire to explore the world. Thanks to Mr. Serranovski for helping me solve this commercial art case! Creative direction: Detective Franco Illustration: Mr. Serranovski
• OH, MY FAT!Oh My Fat! is a magazine for women born from the need to combat traditional and patriarchal ideas. My job was to capture the attitude and tone that they want to convey to their audience to empower them and make them feel in a safe space.
• 1

  Aristi - De Sol a SolAristi is a Colombian musician who sought me out to solve his design case for his first album “De Sol a Sol”. After talking with him, I consolidated a great team to develop the right graphics for this album.
• Pablo Feliú - SingerPablo Feliú is a Chilean artist who wanted to release his first EP with kicks and cymbals. One day he came to my office to chat and tell me about his case which I took immediately and worked in the company of my team. The result was the development of a graphic image that was consistent with his style and music.
• Famiglia PanetteriaFamiglia is a modern bakery located in the heart of Bogotá. They contacted me with a very special case that was the development and design of their merchandising for Father's Day and here is the result, a very successful case!
• Naked FruitThe Naked Fruit case was a lot of fun to solve. I was contacted by a dehydrated fruit brand that wanted to differentiate itself from the others based on its brand concept, so I felt like a fish in water. Work from the graphic concept to the character design.

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Projects credited in

• Story of two lives who find each other on the way | Special request bookThis book was a special request for a girl who's deeply in love with her husband. For their 1st anniversary, she told us that she wanted to give him something different, but with a lot of meaning. That is how we came out with this beautiful book design under the "bullet journal" style.

Work history

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Creative DirectorEl Detective Estudio
Mar 2016 - Dec 2016Bogotá, ColombiaFull Time
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Art DirectorSancho BBDO Colombia
Mar 2015 - Dec 2016Bogotá, ColombiaFull Time

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Skills

• Illustration
• Art Direction
• Negotiation
• Team Building
• Creative
• Directing
• Leadership
• Brand Concept
• Book Illustrations
• Commercial Art

Education

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Interior DesignBAU Centre Universitari de Disenny
Sep 2015 - Sep 2016Barcelona, Spain
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Art DirectorELISAVA - Barcelona School of Design and Engineering
Oct 2013 - Aug 2014Barcelona, Spain

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