Elana Farah

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  • LocationBedford, United Kingdom

About me

 

Graduating with a 2:1 in American Studies (History) from the University of Kent in 2015, I moved onto an MSc in Strategic Marketing at Cranfield University. With a thesis focusing on the effect of negative marketing on political campaigns,specifically the EU referendum I will be using the skills I have learnt over the past intense 6 months. However, I have also done some work with an energy drink start up based in London helping them with their marketing and sales strategy. On top of this I analysed Nike Women's marketing strategy and created some new content for them. I worked with Sainsbury's on a consultancy basis on their Little One's line and I analysed Australian record label, Future Classic's digital marketing strategy, also coming up with suggestions for them. I am primarily interested in working with people who are passionate about their industry, hoping to continue my career in environments where innovation and the customer are the main concerns.

Skills

 

  • Advertising
  • Digital Media
  • Marketing PR
  • Branding
  • Brand Management
  • Direct Marketing
  • Internet Marketing
  • Market Research
  • Marketing Strategy
  • Social Media Marketing
  • Communications

Work history

Currently

Marketing Director

NRJ Drinks

Feb 2016
  • Energy drink startup created by two Imperial College students. Acting as a part time Marketing Director to direct strategies and sales expectations. Additionally, I have started to redesign the website and reposition the product to a more suitable customer profile.

2011

Cashier

Waitrose

Mar 2009 - May 2011
  • I worked at Waitrose during my time at school doing my A-levels. This allowed me to understand my place in an organisation and it also allowed me to understand the expectation of customers. This is what sparked my interest in marketing in the first place, despite pursuing it at MSc level. I learnt exactly what the customer expected from Waitrose and how to give them the best experience. I would really enjoy being on the shop floor and interacting with my team in my section and speaking to the customer's to find out what would make their experience more enjoyable next time. Additionally, I would frequently be asked to do the Christmas period where we would hand out the Turkeys to the customers who had preordered. Due to this being an integral part of their Christmas dinner, there was always a high level of stress. However, I learnt how to speak clearly and calmly to them so that they knew everything was under control. Throughout my experience at Waitrose I underwent continual customer service training, and training to work in other areas of the shop. This only motivated me more to do the best job that I could and to continue to work on my competencies as a Cashier.

Education

2016

Strategic Marketing MSc

Cranfield University

Aug 2015 - Aug 2016
  • I have learnt a myriad of skills from Cranfield University School of Management. Having to start the year by doing an Integrated Marketing Assignment for my chosen company Nike, I started from the very beginning. Creating a new product, branding, looking at the financials and communications allowed me to start my MSc understanding the journey of a new product from creation to launch gaining a 75%. From that point I continued with modules in Accounting, Retail Management, SPSS and InVivo courses, Brand Management and Digital Marketing, amongst others. We also participated in a consultancy project for Sainsbury's on the repositioning of their Little One's line. My team ended up in second place, with 83% and with the knowledge that Sainsbury's will be using some of our ideas in the future. This was very rewarding as this was the first time that we were able to use our knowledge on a practical level. Finally for my thesis I am focusing in the EU referendum and understanding the effect negative marketing has on voter confidence. I chose to do this specific project because I want to understand the importance of marketing on important issues such as the EU referendum, considering my background in history this will allow me to focus specifically on my marketing skills.

2015

American Studies (history

University of Kent

Aug 2011 - Jun 2015
  • I studied for 4 years with the University of Kent in Canterbury. I also managed to do a year abroad at the University of Indiana learning American history from the American perspective. Despite having a wonderful time and graduating with a 2:1 and a 3.8GPA, my interests lie with marketing.