About me
I am a results-driven Creative Designer with two and a half years experience working across different creative disciplines. My early commercial training provides me with an analytical approach to creative briefs, focusing on consumer needs to deliver relevant brand solutions. With a positive attitude, I enjoy working within a team, though I am also inquisitive and self motivated, enabling me to complete projects autonomously. I work well under pressure and can take briefs from inception to production.
Projects
- Sky Arts Sting CompetitionBrief: A competition to design and create a 20 second sting that reveals or references the word arts. Solution: For this project I collaborated with my classmate. Sky arts is described as the channel that takes viewers behind the scenes, showcases world class talent and offers a different side to the arts. We wanted to try and incorporate the idea of taking the viewer behind the scenes into our sting by using abstract camera angles, experimenting with materials and creating something tangible s
- Design Insight CompetitionBrief: Combine great research and visionary design to re-imagine the SMA brand for the future. Re-designing their packaging and one other touch point. Solution: After extensive research into consumer trends and forecasts relevant to the brand and also completing consumer research to give insights into the brand perception and an idea of who uses the brand. Taking these insights led me to create a sustainable, gender neutral design for the packaging. I updated the logo to encompass a family rather than the current focus on Mum's.
- Abercrombie & FitchBrief: Research the brands heritage and create a set of graphics for a range of t-shirts and sweaters for fall/back to school 2014, include the brands logo, icon and heritage in the designs. Solution: During my research I gained insights into the brands history, A&F started out selling hunting tools and apparel. I decided to focus on this as a theme to inspire my range. I looked at all different aspects of hunting which led me to my final designs.
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Work history
Creative Designer
Working for this independent and fully integrated agency has provided me with the opportunity
to work across an array of channels, B2C and B2B. My role was to support my ECD with the strategic development and positioning for a portfolio of FMCG brands. Leading trend research for communication projects and assisting with insight development and planning. I also have experience supporting with the production of photography shoots and involvement with brainstorming, initiating creative ideas and taking these concepts through to final production across TTL media, including packaging, product developments and online media launches.
My support led to;
• An award winning marketing campaign for Fujitsu.
• Development of the fastest growing FMCG range in France and Spain for KT International.
• Growth to1.5% SOM in three months of launch for Onyx in Bulgaria.
• Successful online launch of children’s bedding company, doovay.
Design Placement & Freelance
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Whilst at university I completed my placement at this design studio, specialising in sports publications such as Beyond the Boundaries, First Class and The Manager. Much of my time was spent designing layout-spreads, developing illustrations and info-graphics to accompany articles. I learnt to work with tight production deadlines and was introduced to the technicalities of print design. Success was being invited to continue working on a freelance basis after completion of my placement.
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Skills
- Advertising
- Branding
- Print Design
- Art Direction
- Websites
- Typography
- Logo Design
- Illustrator
- Indesign
- Photoshop
- Artworking
- Branding Identity
- Packaging POS Design
- Html CSS