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PR - Developing strong media relationships with key national, trade, consumer and online journalists and bloggers. - Planning and carrying out annual press office activity, including writing and distributing e-alerts, trade press releases and national news stories. - Arranging and overseeing journalist press trips to wine regions and individual producers. Campaign Development and Pitching - Contributing ideas, creating pitches and presenting campaign proposals to existing and new clients. Digital - Creating and managing the social media presences of multiple clients. - Designing client websites and ensuring that these are always kept up to date. - Copy writing for digital trade newsletters. Event Management - Organising and overseeing events including wine tastings and masterclasses for over 200 guests. - Managing client involvement in trade and consumer fairs such as London Wine Week. - Arranging and attending one-to-one winemaker interviews with key wine trade journalists to generate long form and focused articles. - Designing and producing POS materials for consumer events and retail activity. Reports, Budgeting and Administration - Executing client activity reports on a weekly and monthly basis, including coverage and social media reports. - Creating and presenting monthly and annual campaign evaluations. - Managing client budgets and processing purchase orders and invoices.
- Wrote and distributed press releases to consumer and trade titles for wine and food clients. - Compiled tailored media lists, sold in and followed up with press to generate coverage with key target media. - Designed, created and distributed seasonal creative mailers. - Managed social media channels across a number of platforms including Facebook, Twitter and Instagram. - Wrote, formatted and published new content on client websites. - Set up and oversaw retail competitions in partnership with trade publications. - Assisted in the organisation and supervision of events, including the Tesco Wine Fairs and new product launches. - Completed weekly and monthly client reports, in addition to updating coverage documents on an ongoing basis. - Created agendas for and attended client meetings to strengthen relationships and provide updates on coverage, targets and ongoing activity. - Executed National and Trade media monitoring reports on a weekly basis. - Managed invoices and expenses, and updated budgets. - Daily use of ResponseSource and online databases such as Gorkana and Diary Directory.
- Liaison between artists and opera houses, concert halls, festivals, seminar venues and fans. - Managed artist websites, ensuring that these were kept up to date with audio segments and videos, in addition to writing, formatting and publishing webpage content. - Oversaw a number of the artists’ social media accounts, including Soundcloud, Youtube and Facebook. - Created and managed the itineraries and visual schedules for artists and managers. - Managed the arrangements of artists preparing to perform abroad, including accommodation, travel and restaurant arrangements, in addition to assisting with visa applications. - Translated contracts from German to English, and reviewed with reference to concert programmes and the rights to recording and digital distribution. - Worked as the office’s receptionist for one afternoon each week, meeting and welcoming artists and presenters, in addition to answering calls, organising the post and arranging couriers. - Gained experience with digital management platforms such as MUSE.
- Year Abroad studying at the University of Vienna. - Independence and flexibility: the ability to adapt to a different learning style, language and culture was imperative to academic and personal success. - Dissertation (6,000 words in German): ‘Supernatural Women, Sexuality and Self-Determination in the Novellas of German Dark Romanticism‘. Self-supervised project, demanding impeccable organisational skills and self-motivation.
- Graduated with First Class Honours. - Extremely high quality of written and verbal communication skills in both English and German, with full professional proficiency in the latter. - Meticulous attention to detail honed through proof-reading and translation studies. - Independent research, creativity and time management.