Design manager, brand strategist and brand developer with 15 plus years of experience driving design challenges by connecting creative and insightful thinking through realization to innovate with love. passionate in the power of design and its strategic role to achieve goals. has worked for high profile global brands in the latin american market from various industries, including banking, arts, retail, education, entertainment, telecommunication, pharmaceutical, and consumer products, cosmetics and beauty products.
Develop brand strategies from concept to launch of products and services. Shape briefs and challenge brand strategies for brand development working with high profile established companies and emerging entrepreneurs toward new compelling solutions. Develop concepts and brand identities for products and services and packaging design in a collaborative problem-solving approach to innovation, sustainability, social value and profitable results. Immerse in innovation processes to strengthen value and to find ways to approach a goal by articulating client and suppliers for prototyping or production. Follow up outcomes for further improvement and development.
Belcorp is the third largest beauty product company in Latin America that provides opportunities for self-employment to over one million women in 17 countries generating $1.9 billion revenues annually. Led and developed graphic design, industrial design and art- work teams' talent and performance by encouraging co-creation, continuous learning and improvement in innovation process from concept, prototyping, to launch. Art directed all company brands of cosmetics, beauty products and accesories raising value proposal vs. target cost of products. Encouraged bond and collaboration within multidisciplinary teams among countries to articulate processes and consequently to strengthen innovation proposals for achieving optimum levels of quality, sustainability and coherence in brands' experience.
Studioa is a brand consultancy company and strategic partner of Interbrand in Peru. Developed design strategies from conceptual ideas to aesthetic graphics. Led design projects from concept, naming, audits, art and photography direction, to production. Took initiative to develop and implement internal processes and as well team integration activities.
Ranked Second in Class
Summa Cum Laude