Hi! My name is Elena but friends call me Els. I am a creative and outgoing 27 years old girl with a passion for digital and social media marketing. I am always eager to find opportunities that help me to acquire new knowledge and improve my existing set of skills. That's why I am on a lookout for a job that allows me to give my input yet learn from professionals with more experience than me. I am looking for a dynamic environment were I can give all my energy while working in team. But, I am more than this. I love songwriting and sing in pubs from time to time, I enjoy cooking and have recently created a mini recipe blog where I share new ideas and content. I love creative writing and reading books (i am a little bookworm) but I also enjoy hanging out with friends for a drink, or two!
Projects
- Buyer Behaviour Project - MA Marketing CommunicationsThe project is aimed at analysing Jack Daniel's brand identity and consumer perception. The presentation follows an analysis of the brand positioning, target consumers (demographic, psychographic and behavioural attitudes), branding strategy and marketing communications channels that could be used by Jack Daniel's to increase awareness and sales in the UK. Below there are a few examples of the Power Point project
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Work history
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Social Media ConsultantOlikaOne
London, United KingdomFreelance
Development of a successful social media strategy with the goal of increasing traffic to the client's website by 20% in 6 months, and acquiring leads by creating relevant content for the target audience. Scheduling posts and advertising on Facebook, Twitter and Instagram. Other goals were to increase followers on main social media channels by 30% and engagement by 50% - all goals have been sucessfully reached
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Digital Content ManagerOlikaOne
- London, United KingdomFull Time
Trends and keywords research used to develop a content strategy. Development of creative briefs for blog posts and landing pages. Management of freelance writers on Upwork to produce content on time. Management of clients' websites via Wordpress . Creation of landing pages and restructuring of the company's website. Backlink and SEO optimization including on-page SEO, re-directs, monitoring of technical issues on Google Search Console and development of a new website sitemap . Weekly report on the growth and conversion of users into customers via Google Analytics data report.
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Skills
- Google Analytics
- Microsoft Excel
- Leadership
- Team Building
- Microsoft Office
- Microsoft Powerpoint
- Client Relationship
- Wordpress
- Adobe Creative Suite
- Hootsuite
Education
Master Marketing and CommunicationUniversity of Westminster
London, United Kingdom
Marketing communications covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals. The course included the following modules:
Marketing and Brand Strategy; Consumer Behaviour, Digital and Social Media Marketing; Direct Marketing; Public Relations; Corporate Communication; Promotional Marketing and Event Management; Advertising; Marketing Media Research Management
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Bachelor's Degree in Interpretation and translation StudiesMiddlesex University
- London, United Kingdom
Grade first (Honours) = 1:1
Translation and use of translation softwares (Trados); subtitling; medical interpreting; legal interpreting and translation; business translation; advertising translation and localisation; copywriting; transcreation; simultaneous and consecutive interpreting; conference interpreting