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- Implement the communication strategy with the beauty italian press - Analysis of the communication activities on press, web and socialistening - Support in organizing press conferences and marketing events through a multichannel communication - Graphic design: preparation of presentations, books and newsletter
- Support the Marketing Director with the planning and management of the media plan for two years - Graphic set up, content translation and sending catalogues and marketing and commercial presentations - External press office support: managing press conferences, italian fairs and presentations of the new collections
- Selling at the italian flagship store - In-store responsible of the first line of handbags: training my colleagues on the collections, on the leathers and fabrics used, and tracking to meet the KPIs required. - 2013 & 2014: Best Unit Product per Transaction level in-store
Skills learned: contacting and building professional relationships with Buyers; handling and creating executive documents; visual merchandising; styling and casting.