About me
My background encompasses creative content creation, digital marketing, client management and advisory across several industries including luxury and beauty. I have very strong communication skills and sound experience in presentation preparation and delivery to senior leaders. Through my studies and career I developed a deep interest in digital, branding, and insight and creative-driven strategy. I have a curious, analytical and intuitive mind and am very passionate about fashion, design, art, culture and literature.
Work history
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Associate - Client StrategyGartner
London, United KingdomFull Time
Working with global high-profile brands across the watches & jewelry, fashion and beauty industries my responsibilities included:
• Assist in advising CMOs and senior leaders at beauty and luxury companies on how to realise strengths and prioritise opportunities across their digital performance by translating data and analysis into actionable insights.
• Production and presentation of deliverables benchmarking brands’ digital performance and identifying tactical and strategic opportunities for brands to accelerate digital and e-commerce growth.
• Identify digital best practices, trends and case studies.
• Work with the research team on refining methodologies based on client feedback and coordinate in data collection and analysis required for ad hoc research.
Senior Marketing ExecutiveGreenlight Digital
- London, United KingdomFull Time
• Conducted research and used social audit tools to gather insights fueling strategy and content creation
• Strategic planning and execution of social media and email campaigns
• Liaised with an external PR agency for thought leadership features in industry publications
• Planned and coordinated the creation of marketing collateral working closely with the design team
• Creation of client and prospects newsletters in Pardot using HTML
• Reporting and analysis of content, website performance, email and social media activities
• Managed the agency’s blog and confidently communicated the agency’s identity across various platforms
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Skills
- Marketing PR
- Excel
- Office
- Powerpoint
- Strategic Analysis
- Data Analysis
- Client Presentation
- Digital Marketing
- Digital Strategy
Education
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Marketing Brand ManagementKingston University
- London, United Kingdom
MSc core modules included:
1. Strategic Brand Management: in teams we developed a revitalising strategy for a UK brand presenting the strategy to the client. Through the course I built on my analytical skills and learnt how to make effective strategic branding decision.
2. Market research and data analysis: I used Excel, SPSS, SmartPLS and Nvivo to gain business insight and to plan and develop an effective and accurate research proposal. I applied my research and analytical skills in my dissertation on brand alliance which was awarded with distinction.
3. Integrated Marketing Communications: I learnt to manage multiple social media platforms and generate following among peers and marketing related accounts during a few months - In groups we developed a marketing communication plan which was pitched to a real-life client.
4. Branding Design: practiced Photoshop, Illustrator, and InDesign skills, producing a logo and branding guidelines. In teams we successfully developed and shoot a fictitious repositioning advertising campaign for Lion; for which we were awarded with distinction. Through the campaign development process I learnt how to properly communicate with photographers and designers to effectively achieve the required result.
Each course entailed individual work, team work and presentations which helped me to enhance my problem solving, presentation and team building skills.