I am a Digital Account Executive in one of the fastest growing tech companies in the UK. I am qualified and experienced in Marketing and looking for a challenging role in Marketing and Brand Management. The combination of academic studies and work experience has given me a rounded understanding how differing marketing and sales activities work together to achieve a companies’ objectives. I am a hard-working, ambitious, enjoy learning and am keen to develop my marketing career.
Ve Interactive is one of the fastest growing tech companies in the UK. Having recently been awarded the coveted Tech Track 100 in 2015. My responsibilities at Ve Interactive include: •Managing an extensive body of lower tier accounts. •Optimising campaigns, using a sharp-eye for digital strategy /creative input to increase conversions. •Client facing and maintaining lasting relationships with both clients and other affiliate agencies •Producing regular reports on all activities. •Training new team members.
Twizzle is a leading London based parties and events company, established over 30 years ago with a mixed client base of 30-40 year old professional working mothers to celebrities to corporate / charitable organisations As a digital marketing intern I am in charge of the social media activities and digital marketing planning. This position entails. • Creating online and offline newsletters, e-mail and postal mailing campaigns, blogging and networking activities with stakeholders. • Running the social media campaign which includes: • Regular blog posts on company activity and providing inspiration and ideas to potential customers for party ideas. • Using Twitter, Facebook, Instagram and G+ to generate traffic to the blog/website when new posts are published or using relevant trends or events in the entertainment business to help raise profile. Tweets are consistently liked/re-tweeted and drove traffic to the blog posts on the web-site. Average number of Twitter impressions generated was 5000 per month. A great amount of work is managed individually so my organizational, IT and problem solving skills have improved greatly. I have also gained basic knowledge of Hootsuite, Mailchimp and Microsoft Dynamics CRM.
Intermezzo Marketing is a boutique B2B/B2C marketing and communication agency, providing a broad portfolio of services from branding to digital marketing to event organization. Through the internship I strengthen my communication and organization skills: • I successfully developed and updated digital content for B2B and B2C clients, engaging different targets audiences (for age range, education and occupation) and acquiring following through regular Facebook posts on promotions and companies’ activities to drive traffic to our clients’ websites . • I produced press releases, copywriting and editorial material for off line and online flyers, brochures and advertising. I correctly communicated the individual brand identities of our clients to each target audience creating engagement.
MSc core modules included: 1. Strategic Brand Management: in teams we developed a revitalising strategy for a UK brand presenting the strategy to the client. Through the course I built on my analytical skills and learnt how to make effective strategic branding decision. 2. Market research and data analysis: I used Excel, SPSS, SmartPLS and Nvivo to gain business insight and to plan and develop an effective and accurate research proposal. I applied my research and analytical skills in my dissertation on brand alliance which was awarded with distinction. 3. Integrated Marketing Communications: I learnt to manage multiple social media platforms and generate following among peers and marketing related accounts during a few months - In groups we developed a marketing communication plan which was pitched to a real-life client. 4. Branding Design: practiced Photoshop, Illustrator, and InDesign skills, producing a logo and branding guidelines. In teams we successfully developed and shoot a fictitious repositioning advertising campaign for Lion; for which we were awarded with distinction. Through the campaign development process I learnt how to properly communicate with photographers and designers to effectively achieve the required result. Each course entailed individual work, team work and presentations which helped me to enhance my problem solving, presentation and team building skills.