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Elena Vendramin

Marketing Executive

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About me

Reporting to the Head of Marketing my repsonsibilities include: - Managing the social media accounts across Twitter, Facebook, LinkedIn and Instagram. - Regularly reviewing and uploading the agency’s blog with the latest content such as: our magazine, articles, features in industry publications, blog posts. - Liasing with an external PR agency for tought leadership features in reputable industry publications. - Planning and reviewing of our magazine. - Creation of our client and prospects monthly newsletter in Pardot using HTML. - Reporting and analysing of email and social media activities.

Skills

  • Marketing PR
  • Excel
  • Illustrator
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • Spss Beginner
  • Mail Chimp Email Templates
  • Microsoft Dynamics
  • Outlook
  • Digital Marketin
  • Affiliate Marketing Account Executive
  • Salesforce

Work history

Currently

Marketing Executive

Greenlight Digital

Aug 2017
  • London, United Kingdom
  • Full Time
  • Reporting to the Head of Marketing my repsonsibilities include: - Managing the social media accounts across Twitter, Facebook, LinkedIn and Instagram - Regularly reviewing in and uploading the company blog with the latest content such as: our magazine, articles, features in industry publications, blog posts - Liasing with an external PR agency for our tought leadership features in reputable industry publications. - Organisation, planning and reviewing of our magazines - Creation of our client and prospects monthly newsletter in Pardot using HTML - Reporting and analysis on email and social media activities

Currently

Account Executive

Ve Global

Apr 2016
  • London, UK
  • Full Time
  • My responsibilities within the account management team included: •Managing an extensive body of lower tier accounts. •Optimising campaigns, using a sharp-eye for digital strategy /creative input to increase conversions. •Client facing and maintaining lasting relationships with both clients and other affiliate agencies •Producing regular reports on all activities. •Training new team members.

2016

Digital Marketing Intern

Twizzle

Nov 2015 - Feb 2016
  • London, UK
  • Internship
  • Twizzle is a leading London based parties and events company, established over 30 years ago with a mixed client base of 30-40 year old professional working mothers to celebrities to corporate / charitable organisations As a digital marketing intern I am in charge of the social media activities and digital marketing planning. This position entails. • Creating online and offline newsletters, e-mail and postal mailing campaigns, blogging and networking activities with stakeholders. • Running the social media campaign which includes: • Regular blog posts on company activity and providing inspiration and ideas to potential customers for party ideas. • Using Twitter, Facebook, Instagram and G+ to generate traffic to the blog/website when new posts are published or using relevant trends or events in the entertainment business to help raise profile. Tweets are consistently liked/re-tweeted and drove traffic to the blog posts on the web-site. Average number of Twitter impressions generated was 5000 per month. A great amount of work is managed individually so my organizational, IT and problem solving skills have improved greatly. I have also gained basic knowledge of Hootsuite, Mailchimp and Microsoft Dynamics CRM.

2011

Strategic Planning Assistant

Intermezzo Marketing

Sep 2011 - Oct 2011
  • 33084 Cordenons, Province of Pordenone, Italy
  • Internship
  • Intermezzo Marketing is a boutique B2B/B2C marketing and communication agency, providing a broad portfolio of services from branding to digital marketing to event organization. Through the internship I strengthen my communication and organization skills: • I successfully developed and updated digital content for B2B and B2C clients, engaging different targets audiences (for age range, education and occupation) and acquiring following through regular Facebook posts on promotions and companies’ activities to drive traffic to our clients’ websites . • I produced press releases, copywriting and editorial material for off line and online flyers, brochures and advertising. I correctly communicated the individual brand identities of our clients to each target audience creating engagement.

Education

2015

Marketing Brand Management

Kingston University

Sep 2014 - Sep 2015
  • London, UK
  • MSc core modules included: 1. Strategic Brand Management: in teams we developed a revitalising strategy for a UK brand presenting the strategy to the client. Through the course I built on my analytical skills and learnt how to make effective strategic branding decision. 2. Market research and data analysis: I used Excel, SPSS, SmartPLS and Nvivo to gain business insight and to plan and develop an effective and accurate research proposal. I applied my research and analytical skills in my dissertation on brand alliance which was awarded with distinction. 3. Integrated Marketing Communications: I learnt to manage multiple social media platforms and generate following among peers and marketing related accounts during a few months - In groups we developed a marketing communication plan which was pitched to a real-life client. 4. Branding Design: practiced Photoshop, Illustrator, and InDesign skills, producing a logo and branding guidelines. In teams we successfully developed and shoot a fictitious repositioning advertising campaign for Lion; for which we were awarded with distinction. Through the campaign development process I learnt how to properly communicate with photographers and designers to effectively achieve the required result. Each course entailed individual work, team work and presentations which helped me to enhance my problem solving, presentation and team building skills.