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Concepting and working out online and offline creative projects for specific target groups. Original creations and ad hoc solutions with a combination of personal style and efficient working method. I’m an independent creative with the aim to offer a range of services that include: idea generation, strategy & positioning, naming, logotypes & marks, visual identity, brand manual, printed materials, graphic environments, digital design. I strongly believe that the best results are achieved when you work with method and organization; I go through this process for every project: discover, with analysis and research to understand the context and create the guide you next; design where the concept take shape in various iterative phases of review, evaluation and refine to get the one direction; deliver with the final result, packed and documented ready to be presented to the client.Locked Pro Plan feature
Idea generation, strategy & positioning, naming, logotypes & marks, visual identity, brand manual, printed materials, graphic environments, digital design.
Outside of the daily production and the lead creative strategy, this was my duty: • definition of time, costs and processes to guarantee the best customer experience • coordinate the team to set up specific projects for new acquisition and for contract renewal
• took part of the European cross-disciplinary team to launch the redesign of Disney.it • creation of layouts for the new platform, incorporating new sections and features • graphics for the daily site updates (mini-site, banner, sponsorship, contest, DEM, promotional materials) • delivery of custom projects (ad hoc products, services and processes) • graphics for The Disney Channel and 3 Mobile Network (packaging, promotional materials)
Co-founded Stereomood, the best and easiest way to turn your mood into music. €700K raised to reach 1.5M registered 10/2012 users in two years. • develop brand vision and strategy • responsible for all aspects of brand creative • conceptualize and execute designs for website, mobile, advertising, social media • provide creative and strategic documents for pitch and business presentation
• took part of the team to launch the redesign of the new Mtv Italian user’ community • creation of layouts from frameworks, test on usability • restyling of the Nickelodeon Italian website, concept and layouts / wireframe design • graphics for the daily site updates of Mtv, Nickelodeon, Comedy Central (mini-site, banner, sponsorship, contest, DEM, digital downloadable)
• conceptualization and implementation of the website of some Italians design brands (Fontana Arte, Segis, Cyrus Company) and video production companies (S.o.b. Film Production, Abc&Directors, Alessandro Feira Chios DOP, Simone Falcetta photographer) in Flash with animation • creation of promotional video in stop motion in Flash • creation of digital portfolio in Flash for photographers, director, creatives
• research on business and product innovation in the transportation design eld involving brands (Advance Design Fiat, 3M, Fincantieri), designers/architects (Jean Nouvel, Alessandro Mendini, Isao Hosoe) and students • took part of the organization of transportation design contests with students and brands • help students master the presentation of thesis as regards as the communication the project and the graphic style
Thesis in collaboration with Lego - “Tale e Quale” an interactive puzzle for kids published on ADI Design Index 2004
Official honoree in music category at the 15th annual Webby Awards with Stereomood: https://www.webbyawards.com/winners/2011/web/general-website/music/stereomood/
RCS Mediagroup prize as the most innovative product in digital publishing with Stereomood.
“Tale e Quale” an interactive puzzle for kids that I did in collaboration with Lego - Published on the ADI Design Index 2004 - Young Talents