eli alfina

freelance visual merchandiser consultant

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  • LocationItaly

Projects

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Do you really want to delete project Thye Moh Chan?

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Do you really want to delete project editorial ?

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Do you really want to delete project Reunion in Full Bloom?

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Do you really want to delete project chinese newyear?

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Do you really want to delete project Down Under?

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Do you really want to delete project Once upon a christmas tale?

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Do you really want to delete project Fly Me To The Moon?

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Do you really want to delete project CozyCot?

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Do you really want to delete project Reunion?

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Do you really want to delete project Unlock the World of Ferragamo?

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Do you really want to delete project HEIDI’S DAY?

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Do you really want to delete project BLINKFOREVER?

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Skills

 

  • Fashion
  • Visual Arts
  • Print Design
  • Art Direction
  • Design
  • Illustrator
  • Indesign
  • Photoshop
  • Powerpoint
  • Word

Work history

Currently

Freelance Visual Merchandiser Consultant

Tod’s S.p.a

Jun 2015
  • Designed and conceptualised window display based on the DNA of the Brand

2015

Visual Merchandiser Consultant

Tod’s S.p.a

May 2015 - Sep 2015
  • Designed and conceptualised window display based on the DNA of the Brand

2015

Visual Merchandiser Intern

Forevermark

Sep 2015 - Apr 2015
  • Assisted with the development of jewellery display in various occasions.

2014

Senior Graphic Designer

Breadtalk PTE Ltd

May 2006 - Jun 2014
  • Coordinating, art direction, branding, graphic design, illustration, packaging, uniform and product display.

2006

Graphic Designer

Hersing Corporation Limited

Sep 2015 - Apr 2006
  • Oversee multiple brands and created monthly newsletters, brochures, posters, and other promotional & marketing support materials

2005

Graphic Designer

Concept LAB Communiations PTE Ltd

Aug 2004 - Mar 2005
  • Designed concepts of visual identity, newsletters, annual report, brochures and posters. Liaised with supplier to review and approved artwork material before printing.

2004

Graphic Designer

Everest Jewellery

Sep 2003 - Jul 2004
  • Developed jewellery designs, visual identity, packaging, poster, catalogue and flyer.

Education

2015

Styling And Visual Merchandising

Domus Academy Master Fashion

Sep 2014 - Jun 2015
  • Analysis of visual merchandising strategies for showrooms, concept stores, mono-brand stores and department stores, all through the understanding of the window’s display is another key element along with the understanding and acquisition of the necessary tools to create a visual strategic language for a fashion brand. Developed a theoretical, analytical and critical approach towards relevant issues related to a specific segment into the fashion stylist, visual merchandising and brand communication field.

Awards

2002

2+2 INNOVATION COMPETITION

  • Bronze Awards Innovation in encouraging fruit and vegetable eating among Singaporean.

2001

SINGAPORE PACKAGING STAR AWARD

  • Winner for FORMULA PLUS Created packaging for toothbrush travel kit.