Projects
- editorialVarious editorial designs for Goverment agencies like Ministry of Environment and Water Resources, Ministry of Law, PSB Corporation, Changi General Hospital, Society for the Physically Disabled. Explored using different layouts, images, color selections, font types and sizes, as well as space. Read
- chinese newyearChinese New Year is an important traditional Chinese holiday celebrated at the turn of the Chinese calendar. Illustrated characters of lion dance and playful big head man who leads the way are symbols of Chinese New Year. The lion performs the “Picking the greens” Cai Qing (Mandarin) ?? to usher an auspicious new year. Such performances are also associated with Nian ?, the mythical creature who is frightened away with firecrackers and also the color red which brings luck in with the new year. Read Less
- Down UnderRevitalize the “Moncler” brand through the creation of a concept that revolves around one of the brand’s main products: the “Longue Saison” Is to create an attractive experience that reflects the passion for technolgy, elegance and comfort of the Moncler brand, and that is possible to see from the window display to the instore. The inspiration derives from the brand’s core, which is “the mountain to city” philosophy. The cyber tale tells of the resistance and lightness of Moncler jackets are just like icebergs which are “light” as they float on top of the water but underneath there is a huge amount of support that keeps the icebergs resistant and strong. With some research into the dynamism of city lights, we came out with the idea of using the aurora borealis as the elegant and beautifully colored lights matches the moncler brand. Inspired by the current public attention to underwater exploration, from our research on trend forecaster, NASA has started to command a group of scientists to explore the deep sea that never been uncovered before. In preparation of this future expedition we have created a lost city underneath the iceberg so that our future clients can explore the use of the jacket for not only in the mountain but also the city. Our Down Under title has a double definition, the city under the mountain and the down feathers underneath the jacket.
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Work history
Freelance Visual Merchandiser Consultant
Designed and conceptualised window display based on the DNA of the Brand
Visual Merchandiser Intern
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Assisted with the development of jewellery display in various occasions.
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Skills
- Fashion
- Visual Arts
- Print Design
- Art Direction
- Design
- Illustrator
- Indesign
- Photoshop
- Powerpoint
- Word
Education
Styling And Visual Merchandising
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Analysis of visual merchandising strategies for showrooms, concept stores, mono-brand stores and department stores, all through the understanding of the window’s display is another key element along with the understanding and acquisition of the necessary tools to create a visual strategic language for a fashion brand. Developed a theoretical, analytical and critical approach towards relevant issues related to a specific segment into the fashion stylist, visual merchandising and brand communication field.
Awards
2+2 INNOVATION COMPETITION
Bronze Awards Innovation in encouraging fruit and vegetable eating among Singaporean.
SINGAPORE PACKAGING STAR AWARD
Winner for FORMULA PLUS Created packaging for toothbrush travel kit.