At present I am the press officer for George Jenkins millinery & Designs. I've helped to establish the brand both creatively and commercially. I have done this by engaging with press and the public, helping to source and find talent for each seasons look book. I have managed the brands’ samples and additional creations, and private commissions. I have further the brand’s image through the power of it's social media channels, creating relevant hashtag, gifting and engaging with bloggers and digital influencers.
Working under the creative directors of Re-bel Magazine, helping the magazine understand its audience and target them effectively through mediums such as google analytics. Liaising with brand managers and working with the publications ad director being the in between across departments, finding talent for advertorials and in house creative shoots, sorting out any shoots with actors and musicians. During my time at Re-bel and introduced Instagram, Snapchat, soundcloud and moved on from a blogspot to a fully fledged site.
I was tasked with the role of press assistant for the menswear Jaiden rva James, where I helped to cement the brands status as a leading emblem of British fashion forward design. Getting the label onto the pages of a diverse range of press from i-D, dazed, vogue home Japan, British GQ, GQ Style amongst others. Building relations with celebrities such as Rihanna & Lady Gaga who commissioned pieces for music videos and performances.
In 2009 after completing Fashion college I started working at Allsaints under the press officer Kai. I focused on formalwear, gaining invaluable insight into the world of PR and how it all comes together. My main duties were to manage the sample wardrobe, liaising with clients and building strong relationships with PR agencies. Outside of this I was placed in charge of putting together Allsaint’s weekly ‘Street looks’ and media presence e.g. Putting together any press clippings where the brand had been mentioned whether it be an article or a street look.
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