For the past five years I have been concentrating on promoting and setting up my own jewellery company alongside freelance publicity, marketing and editing work. Prior to this I was a Fashion Editor at the Independent (RIP), and freelance for The Observer, Guardian and various broadsheets. I have a broad range of skills and interests and could be an ambitious and dynamic addition to your team for the following reasons: - I’ve experience in building a ‘brand’ and strengthening it via advantageous and well pitched collaborations, targeted marketing, product placements and online partnerships - so have broad experience with branding and numerous ideas for promoting companies, products and productions. - I’m used to working in fast paced environments, making things happen independently from scratch, often with limited funds and to tight deadlines; from developing physical products, to organising events and pop up shops, to creating visual and written content for publications and commercial purposes - so I’m confident I can take creative strategies and projects from the early brainstorming stages to completion, firmly meeting targets. - I’ve a keen interest in tech, digital marketing, business strategy and psychology. I’ve employed data analysis, analytics and A/B testing to tailor branded content, refine marketing strategies and improve the performance of products and e-mailouts for my own company and for those I’ve worked for - so I understand and am excited by the potential of online data for improving and targeting creative content. I am highly self-motivated, persistent with a strong sense of accountability and am able to make things happen independently. . Please don’t hesitate to contact me if you require further information. I’d love to hear from you!Locked Pro Plan feature
• Assisted in expansion of the brand beyond Astrology columns into other revenue streams by developing and promoting the e-commerce astro-chart and audio sales side of the website, • Streamlined contacts and customer database, researched, ran A/B tests and implemented MailChimp newsletters resulting in a 400% increase in online chart sales. • Developing SvS branded products & assisted in mutually beneficial collaborations with companies for further brand growth. • Manage staff, public appearances and edit written work pre-publication
• Launched, managed and developed a fashion jewellery company with a turnover of more than £50,000 in the first tax year. • Approached and sold w/s in bulk to numerous London and international stockists. • Promoted company via media contacts, ‘story’ based e-newsletters, social media, celebrity placement, 4 central London pop up shops, collaborations and PR events. Resulted in over 100 pieces of press coverage. • Maintained books and managed all customer, buyer and manufacturer accounts. Majority of which led to longstanding business relationships and repeat sales
Created digital content Marketing strategy for Level 39 Tech Start Up - Reward Tech Wrote promotional material and articles
Sabbatical, holiday and freelance cover as a Fashion Editor at the Observer & Independent • Wrote, proofed and produced fashion pages and shoots, liaised with news desks on current stories and negotiated content and budgets to fit both advertiser and editorial requirements while maintaining creative integrity. Devised and marketed personal shopping service ‘The Wardrobe Consultant‘ • Built a database of regular high net profit clients and negotiated a long-standing collaboration as the ‘fashion consultant’ for St Martins Courtyard, Covent Garden. Dressed various high profile celebrities for features, music videos and cover images: • Persuaded strong minds like Helena Bonham Carter, Mary Portas, Elbow, The Arctic Monkeys and Ken Livingstone to wear styled outfits that the fit creative brief while ensuring their enthusiastic approval, and personal promotion of the resulting images.
Staff Fashion Stylist and Shopping Editor • Produced regular fashion shoots and written shopping features, proofed and checked copyright of images and content before going to press • Managed budgets, commissioned freelance fashion stylists, photographers and writers • Attended events as representative for the Independent Fashion desk
History of Dress Masters
BA: History of Art