Eliisa Makin

Self employed

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  • LevelMid Level
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsCreative Director - Fashion Sales and Marketing - Fashion Stylist - Brand Consultant - Digital Marketer - Fashion Jewellery Designer

Projects

  • Pop up, online shop, Collaboration, jewelery design, Interior Design, Shop, curation, marketing, pop-up, fashion

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About me

For the past five years I have been concentrating on promoting and setting up my own jewellery company alongside freelance publicity, marketing and editing work. Prior to this I was a Fashion Editor at the Independent (RIP), and freelance for The Observer, Guardian and various broadsheets. I have a broad range of skills and interests and could be an ambitious and dynamic addition to your team for the following reasons: - I’ve experience in building a ‘brand’ and strengthening it via advantageous and well pitched collaborations, targeted marketing, product placements and online partnerships - so have broad experience with branding and numerous ideas for promoting companies, products and productions. - I’m used to working in fast paced environments, making things happen independently from scratch, often with limited funds and to tight deadlines; from developing physical products, to organising events and pop up shops, to creating visual and written content for publications and commercial purposes - so I’m confident I can take creative strategies and projects from the early brainstorming stages to completion, firmly meeting targets. - I’ve a keen interest in tech, digital marketing, business strategy and psychology. I’ve employed data analysis, analytics and A/B testing to tailor branded content, refine marketing strategies and improve the performance of products and e-mailouts for my own company and for those I’ve worked for - so I understand and am excited by the potential of online data for improving and targeting creative content. I am highly self-motivated, persistent with a strong sense of accountability and am able to make things happen independently. . Please don’t hesitate to contact me if you require further information. I’d love to hear from you!

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Skills

  • Fashion
  • Marketing PR
  • Art Direction
  • Copywriting
  • Editing
  • Creative
  • Problem Solving
  • Production Management
  • Social Media Marketing
  • Strategic Planning
  • Web Content
  • Event Organisation
  • Excel
  • Indesign
  • Photoshop

Work history

Currently

Publicist

Shelley von Strunckel ltd

Jul 2015
  • London, United Kingdom
  • Freelance
  • • Assisted in expansion of the brand beyond Astrology columns into other revenue streams by developing and promoting the e-commerce astro-chart and audio sales side of the website, • Streamlined contacts and customer database, researched, ran A/B tests and implemented MailChimp newsletters resulting in a 400% increase in online chart sales. • Developing SvS branded products & assisted in mutually beneficial collaborations with companies for further brand growth. • Manage staff, public appearances and edit written work pre-publication

Currently

Entrepreneur

Elkin London

Feb 2011
  • London, United Kingdom
  • Freelance
  • • Launched, managed and developed a fashion jewellery company with a turnover of more than £50,000 in the first tax year. • Approached and sold w/s in bulk to numerous London and international stockists. • Promoted company via media contacts, ‘story’ based e-newsletters, social media, celebrity placement, 4 central London pop up shops, collaborations and PR events. Resulted in over 100 pieces of press coverage. • Maintained books and managed all customer, buyer and manufacturer accounts. Majority of which led to longstanding business relationships and repeat sales

2016

Content Marketing Strategist

Reward Tech

Jun 2016 - Jul 2016
  • London, United Kingdom
  • Freelance
  • Created digital content Marketing strategy for Level 39 Tech Start Up - Reward Tech Wrote promotional material and articles

2015

Fashion Stylist

The Observer, The Guardian, various national magazines

Jul 2008 - Dec 2015
  • London, United Kingdom
  • Freelance
  • Sabbatical, holiday and freelance cover as a Fashion Editor at the Observer & Independent • Wrote, proofed and produced fashion pages and shoots, liaised with news desks on current stories and negotiated content and budgets to fit both advertiser and editorial requirements while maintaining creative integrity. Devised and marketed personal shopping service ‘The Wardrobe Consultant‘ • Built a database of regular high net profit clients and negotiated a long-standing collaboration as the ‘fashion consultant’ for St Martins Courtyard, Covent Garden. Dressed various high profile celebrities for features, music videos and cover images: • Persuaded strong minds like Helena Bonham Carter, Mary Portas, Elbow, The Arctic Monkeys and Ken Livingstone to wear styled outfits that the fit creative brief while ensuring their enthusiastic approval, and personal promotion of the resulting images.

2008

Fashion Stylist

The Independent

May 2004 - Jul 2008
  • London, United Kingdom
  • Full Time
  • Staff Fashion Stylist and Shopping Editor • Produced regular fashion shoots and written shopping features, proofed and checked copyright of images and content before going to press • Managed budgets, commissioned freelance fashion stylists, photographers and writers • Attended events as representative for the Independent Fashion desk

Education

2003

MA

The Courtauld Institute

Sep 2002 - Jun 2003
  • London, United Kingdom
  • History of Dress Masters

2002

2.1

Warwick University

Sep 1999 - Jun 2002
  • London, United Kingdom
  • BA: History of Art