I am a creative problem-solver and results-driven marketing executive. During my five years in luxury hospitality marketing I have utilised strong organisational and communicational skills, and developed an expansive understanding of integrated marketing campaign management, online and offline.
Manage 360 marketing strategies and campaign projects, content creation, segmented email marketing campaigns, CRM development projects, product launches, partnerships, and collateral production. ACCOMPLISHMENTS: Managed the gift certificate programme and initialised activities that led to revenues growing by 20% YOY. Grew revenues by developing and creating all content for Rocco Forte’s first newsletter programme, both B2C and B2B. ROI £57:1. Created all content on the company blog and increased traffic to the blog by 50% YOY. Boosted the contactable email database with 50K new customers in 2017 through the development of various prize draw microsites. Managed relationship with partners such as Barbour on yearly strategic marketing initiatives and activities. Led CRM projects such as the upgrades of the automated emails, web-forms, double opt-in and email template development. Led the promotional marketing activities, including social media, PR stunts, signage, and sponsorship agreements for events such as Rocco Forte Open (a company branded golf tournament). Rebranded campaign collateral both online and offline during the company rebranding project. Project manager for various product and marketing programme launches. Interim Digital Marketing Manager for three months. Managed small team of interns and assistants, been through several hiring processes. Set objectives, KPI’s, as well as analysed campaign results and provided regular internal reports.
Assisted the Vice President of Sales & Marketing and the Director of Marketing with the planning and implementation of company wide sales and marketing projects. ACCOMPLISHMENTS: Managed marketing programme launches, and other programme related campaigns. Planned, created executed various email marketing campaigns. Proofread and updated current offline and online collateral for hotels and sales teams. Implemented and managed a global sales training scheme. Implemented and trained the company a new sales management software, as well as trained the full sales force. Developed and managed the monthly sales reports for hotels and global sales offices. Coordinated the target setting process for hotels and global sales offices.