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Work history

Content Marketing ManagerCorinthia Hotels
Jun 2018London, United KingdomFull Time
- Project managing the redesign of corinthia.com and all digital visual assets in line with new branding - Managing the development of a brand tone of voice and overseeing its continued application on all online channels - Managing four direct reports to oversee all online activity and performance including destination guide articles, CRM strategy, email marketing, CRO, PPC and paid search - Monthly and yearly reporting on digital performance Working closely with the revenue and trade teams to ensure the commercial success of the website - Forging partnerships with publishers and influencers in order to maximise ROI for bought media, PR and social media Editing written content and social media content in order to ensure brand guidelines and standards are maintained
Web Content EditorCorinthia Hotels
Oct 2016 - Jun 2018London, United KingdomFull Time
- Defining and upholding brand tone of voice across the group - Ensuring site meta data and strategy are kept up to date in accordance with SEO best practice - Assisting the Senior Editor with the upkeep of all digital channels including social media. - Ensuring content from the group's international sectors adheres to the brand's standard and tone of voice - Working to develop and progress the digital content output of Corinthia Hotels as a group

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Skills

• Writing
• Editing
• SEO
• Social Meda Strategy
• Content Strategy
• Copywriting
• Comissioning
• Email Marketing
• CRM
• CRO
• PPC
• Social Media
• Content Marketing
• Project Management