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I’m a London-based multi-disciplined professional Designer with knowledge and passion for Sustainability who is inspired by nature, adventures across the globe and let’s not forget a nice cup of freshly brewed coffee! I believe that design is not just beauty but also function and usability, all of which should be created with love and a pinch of cleverness to bring joy and smiles to consumers and clients.Locked Pro Plan feature
• used graphic design to advertise retail outlets at Brunel University such as Starbucks coffee shop, to publicise events on campus such as themed student nights at the student bars on campus by using tools including Illustrator and Photoshop • used initiative to choose appropriate designs to print • designed materials corresponding to the Union brand guidelines • communicated with clients from the Union’s various departments and retail outlets on campus to ensure clients’ satisfaction with the final design outcome.
• worked individually on smaller projects, such as corporate celebration cards, print or web promotional materials for the studio’s contracted clients • as a part of the team contributed to processes such as brainstorming, initial logo design sketching, branding presentation designs.
Key modules: Strategic Sustainable Development Entrepreneurship; Business Planning, International Business Ethics, Sustainability & Corporate governance, Professional Design Studio, Sustainable Design, Design Innovation Futures, International Business Strategy. Dissertation topic: Implementing Sustainability into consumer behaviour. Employed the Framework for Strategic Sustainable Development to change consumer behaviour in supermarkets. Analysed consumer behaviour triggers and suggested that new sustainability tools should be designed to engage cognitive System 1 by intuitive design corresponding to the “causes of cognitive ease”, such as repeated experience, clear display, primed idea, and good mood. Other: Participated in the Venture Programme (2014-2015) led by Brunel Innovation Hub that encouraged students to launch their own business ideas
Key modules: Graphic Design: Theory & Practice, Typography, 3D modelling and texturing, Photography, Green Design, Drawing, Information Design, Multimedia, Illustration. Dissertation topic: How could Graphic Design influence customers’ attitude towards environmental issues? Key findings: design is a powerful tool to facilitate access to information and education by creating user-friendly and engaging experiences in order to influence consumers’ behaviour.