About me
I'm an ambitious, strategic marketing and communications manager. I've been working in the sector since 2013. I have solid experience in developing and implementing strategies, budgeting, managing teams, branding, advertising, agency management, PR, digital, campaign management and corporate partnerships. I like nothing more than coming into an organisation and making a difference. When I first started in my current role I created the company first ever MarComms strategy. I'm looking to connect with people that are willing to share ideas, best practice and knowledge. A highly organised, passionate and efficient individual, extremely thorough and precise approach to projects leading to excellent results.
Projects
- Collabo Bristol 2018 Social Media CampaignAvant Garde Dance Company promoting new and unexpected partnerships between dance artists across a range of styles. Over the past decade, Collabo has played a key role in expanding the repertoire and spearheading a movement towards greater collaboration within hip hop. The event sees choreographers and performers push their skills to the limit, as new pairings of some of the UK’s brightest dance talent come together to create innovative dance hybrids. Collabo is available to tour as a show that
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Work history
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Communication & Marketing ManagerAvant Garde Dance Company
London, United KingdomFull Time
Responsibilities:
− Deliver and implement Marketing and Communication Strategy;
− Digital strategy creation for organic and paid media content;
− Marketing representative for the company projects;
− Public and Media Relation;
− Developing campaigns to communicate and engage with key target audiences;
− Leading all market and competitor insight activities;
− Leading on key regional media opportunities;
− Developing briefing documents for the company corporate supporters;
− Ensuring all of the company MarComms activity is measured effectively and insights are used to determine future expenditure;
Achievements:
− Audience Audit and creation/implementation of the first ever Marketing and Communication strategy for the company with the aim of identifying the medium-long term goals and achievement;
− Implementation and management of social media platforms (Twitter, Instagram, Facebook) that had been dormant until then with an increase of engagement of 60% in the first six months;
− Identification of new social media platforms (YouTube, Vimeo);
− Project managing the Marketing and Communications budget and team, delivering projects to a high standard of quality within set budgets, corporate identity and schedule;
− Ensuring a compelling outcome from the combined efforts of multiple expert suppliers in the areas of advertising, PR and digital agencies;
− Working with corporate supporters, Trustee and other partners to develop joint promotional activity;
− Monitoring and reporting to Art Council of England budget and expenditure along the Marketing and Communication department;
− Developing new partnership with venues, stakeholders and institution;
− Implementation of a communications process and strategy to improve and speed up the entire process: more frequent brain storming session with involvement of the entire team in order to receive more accurate feedback and advises;
Digital Communication & Marketing Manager | Social Media ManagerArt Night
- London, United KingdomFull Time
Responsibilities:
− Create contents concept for social media, newsletter, print graphic, websites;
− Manage all daily social media accounts;
− Create digital contents to improves search visibility and traffic;
− Create and implement marketing & communication social media campaign;
− Write newsletters and articles for press and journal release;
− Research, identify & implement strategies to target key audience;
Achievements:
− Project managing the project "Influencer,VIP & Press Tour" aimed to identify and invite social media influencers , prominent personalities of art industry and press to a Sneak Peek of the festival, a tour along the river Thames to discover the galleries and spaces involved in the festival;
− Managing the social media platforms with a increase of social media engagement by 15% in three months;
− Production and Art Direction of the Festival trailer in accordance with company guidelines;
− Production of Social Media photographic content;
− Implementation of a communications process and strategy to improve and speed up the entire process: more frequent brainstorming session with involvement of the entire team in order to receive more accurate feedback and advises;
− Updating the company website and frequent contributor to the Festival blog;
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Skills
- Marketing PR
- Visual Arts
- Art Photography
- Social Media Marketing
- Ideas Development
- Fashion Photography
- Art Directing
- Communication
- Project Management
- Budgeting
Education
MA Contemporary Photography; Practices and PhilosophyCentral Saint Martins (UAL)
- London, United Kingdom
MA Contemporary Photography; Practices and Philosophies is a fine art photography course that explores the possibilities of both visual and conceptual expression, merging research deeply with practice.
The course is rooted in the idea that photography has no self-limiting identity or essence. In creating work that is visually exciting and intellectually compelling you’ll develop as an artist with photography at the core of your practice, defining, or redefining photography as the art form of the 21st century.
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MSc Economics and Management for Arts, Culture & CommunicationL. Bocconi Business School
- Milan, Italy
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