I specialize in art direction and graphic design. Among other things, I've worked with packaging, editorial design, design for a broad range of marketing material, idea/concept development, and photo shoots. I’ve worked with global brands such as Absolut Vodka, H&M, Interview Magazine, and Klarna.
Main areas of expertise:
- Idea/concept development
- Art direction
- Graphic design
Projects
- Sexual Health CampaignBrief/ Create a campaign for a young target group to inform them that now there is testing and treatment for STDs through the Livi app. Idea/ Since young adults are more interested in information about sex than STDs, we used intimate images of people with a headline that seems to be related to sex, although it’s actually about Livi’s STD service. The campaign was a success. (Selected items from the campaign are below. English translation provided for informational purposes.)
- Doctissimo TakeoverIdea and design for a homepage takeover on Doctissimo – France’s biggest health-related website. The takeover was used for the categories Diarrhea and Flu. With the help of symptom icons from Livi’s app, the wallpaper shows the problem, and the banner shows the problem solved. The client for the project is Livi, which is Kry’s name on the French Market. The original work is in French. (English translation provided for informational purposes.)
- TRIWA TimeArt Direction for TRIWA watches. Brief/ Create lifestyle images for TRIWA. Idea/ TRIWA was founded with the mission to disrupt the watch industry by challenging its norms of status and masculine clichés. A contemporary approach to status is having the luxury to be able to take time for your own personal interests. The value of time is a relevant concept for TRIWA to put a spotlight on, so I created TRIWA TIME – images showing young professionals (TRIWA’s main target group) choosing to show sta
Work history
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Art Director/Graphic DesignerBjörner Creative
Stockholm, SwedenFreelance
Current clients include The Absolut Company, Hubso and Klarna. For Absolut, I’ve worked as an art director on lifestyle and product shoots for global marketing, including Kahlua and Absolut Vodka. I work as a graphic designer for Hubso, an agency that creates brands for influencers and markets them. For Klarna, I work as a designer with production/creative production. Previous work includes annual reports and CSR reports for H&M, lookbooks, brand books and identities. I have freelanced, as well as worked at agencies and in-house.
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Art DirectorTRIWA
- Stockholm, SwedenFull Time
I was a substitute Art Director and worked with everything from packaging and photo shoots to content creation for Triwa’s website and visual store display.
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Skills
- Graphic Design
- Art Direction
- Idea Generation
- Packaging
- Concept Creation
- Visual Identity
- Editorial Design
- Print Production
- Illustration
Education
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DiplomaBerghs School of Communication
- Stockholm, Sweden
Advertising Art Director
Berghs has been named Future Lions School of the Year several years in a row. Courses included Digital Communication, Brand Strategy, Pitching, Idea & Concept Development, Art & Design History, Graphic Design, Typography etc. The program included two periods of internships at ad agencies of our choice.