A professional photographer working in the fashion e-commerce industry.
Working for Hurleys means I am the sole photographer for all of their stock. My role branches into the web department as well, so that I am multi functional for the company. My roles include preparing the stock and then styling the stock once ready for photography. I myself do all the lighting and photography. Hurleys has also given me the opportunity to work in other departments, such as working with the E-commerce web assistants with the uploading of products to the website and going through the Google products, SEO’s and descriptions of the items we sell online. I also have the responsibility of creating the marketing campaigns for the various brands, events and seasons that the company needs to promote. I create the email newsletters, website banner images and images for our social media, which gives me a chance to be creative regarding the marketing for the company and has taught me essential marketing skills and to learn what the different buyers that come to our website want to see, and we can tailor our advertisements to cater to their different wants. I create eye capturing ad campaign images for the various brands we stock, working with themes to fit the brand and the season. All my images are created with thorough research and planning with the use of mood boards and meetings with various colleagues to ensure we all work together and agree on the direction and target audience, and then comes to life in the studio. I take pride in every aspect of my job, and every job is done to the best of my ability. I am a creative first, which means I am able to learn new skills around that ability. It gives me the understanding I need to learn new skills in the creative industry.
I began freelancing at Photolink Studios in Manchester in their still life department, working on e-commerce briefs commissioned by Tesco, John Lewis, Matalan and Little Black Dress. The work they do in their still life studios is extremely fast paced, with each photographer being assigned between 2-3 stylists. Depending on whether they were working on flat beds or mannequins: mens, womens or kids, they could be styling 1-3 pieces of clothing at once. This meant I was photographing, editing and uploading to the server between 2-9 items of clothing in one go throughout the day, for the various genres of clothing. I had to learn to balance all of this work professionally and calmly, whilst doing a clean job with the photography, editing and uploading. I learned that the e-commerce industry works very quickly, and you have to learn to work to that pace with quality and professionalism.