Experienced in digital marketing, demonstrated in my previous job role where I was responsible for creating and producing all marketing materials for E-Commerce and social media purposes.
I am confident using Photoshop and Premiere Pro to create consistent and professional content to build a successful and coherent brand image.
Throughout my time in my previous position I developed a passion for content creating and digital marketing in the fast-paced realm of social media. I am excited to join a bigger team with more opportunities to create and collaborate.
Projects
- The Millennial Coping MechanismI was initially interested by the circulation of Memes on the social media platforms. More specifically in the reproduablitiy of the Meme, and how with every reproduction the image associated with the Meme adopts a new context. Although this intstallation itself only tackles one issue- Donald Trump- the presentaion and subject atter speaks of a bigger, systematic structure. This installation aims to portray a demographic that is not particularly well known for its political partcipation. Demons
Work history
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Studio and Marketing AssistantA Creative Cog
- London, United KingdomFull Time
• Full creative direction on marketing images across all social media platforms- working out what images work best on different platforms and deciding a marketing direction based on images that achieve the highest engagement and conversion.
• Within my time at the Bakerlogy the images I produced helped raise Pinterest engagement from 5,000 monthly unique viewers to 134.1K unique viewers in 4 months of consistent posting. Pinterest was the platform that generated most of our sales.
• In the same time frame I also took the Bakerlogy Instagram account from 3,000 followers to 4,641. However, posting on this platform has been less consistent.
• Experienced with reading and interpreting social media analytics to help tailor future posts to existing and new audiences.
• Developing copy and creative across channels such as email, website and blogs.
• Creating a digital Marketing strategy and setting objectives to grow the online presence.
• Administrating the creation, scheduling and publishing of content on social media platforms.
• Created and edited consistent product images for all selling platforms including amazon (white background), Etsy, and Ebay ensuring a professional and cohesive E-shop front.
• As this was a small business my job role also involved more operational tasks such as picking and packing orders, general administration, baking and decorating cookies to use as props, and attending market fairs.
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ExhibitorWinchester School of Art, University of Southampton
- Winchester, United KingdomFreelance
Featured in the MA Contemporary Curation course at the University of Southampton in the United Kingdom.
The theme of the exhibition was 'Consumerism and identify'.
Skills
- Photoshoot Assisting
- Profoto Lighting
- Studio Lighting
- Film Processing
- Adobe Editing
- Studio Photography
- Content Creation
- Communication
- Social Media Marketing
Education
BA (Hons) PhotographyUniversity of Westminster
- London, United Kingdom
Graduated with an Upper Second Class Degree. I believe my degree has left me well equipped with the right knowledge to start my career. I am confident using industry standard lighting and am more than comfortable in a studio environment. I used my degree to try and make the most of the facilities available to me so I'm confident using all different photographic formats and have been inducted and confident using a Phase One alongside Capture One.