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I am a Media Sales Manager with 5 years experience across print, digital and social. I endeavour to work closely with premium brands to strive for a deeper, more impactful and sustained connection with key audiences, achieving greater sales results and growth. I have a passion for working in publishing, fashion, beauty and retail. I have taken the opportunity to move to the United Kingdom with an eagerness to expand on my professional experience and further my career in Advertising and Marketing.
I was responsible for client management of 7 key advertising accounts including one of Australia’s largest Beauty & Health retailers, Priceline and one of the two major mid-to-up market department stores in Australia, Myer. • Excelled in campaign management from concept through to planning and activation in collaboration with Marketing Managers and Directors as well as Media and PR agencies resulting in successful long-term advertising, event and content partnerships. • Achievement of monthly, quarterly and annual revenue targets and increase in year on year investment of majority of client portfolio. • Worked closely with Editors and Brand Managers to develop unique and impactful cross-platform advertising solutions for premium partners. • Regularly developed print and digital creative concepts, mock-ups and proposals in collaboration with Designers, Strategists and Creative Directors. • Expert knowledge and experience working with several leading magazine and digital brands including ELLE and Harper’s Bazaar. • Reported to Key Account Director including weekly reporting of revenue figures and tracking, and managed Key Account Executive and Implementation Executive.
I was responsible for client, agency and campaign management across the Group M agency portfolio in Victoria, including Mediacom, Maxus and Mindshare as well as the L’Oreal Luxe portfolio of brands. • Key point of contact for all briefings, campaign proposals and pro-actives for multi-platform advertising executions including two major cosmetic brand partnerships involving event and fashion shoot integration. • Development of key commercial acumen including contract negotiation, mitigation of risks, problem solving, managing yield and meeting crucial deadlines. • Responsible for briefing Editorial, internal Event Managers, Brand Managers and Implementation teams on print, digital and event executions. • Reported to Group Sales Director, managed Business Executive and Implementation Executive.
I was the key contact for 30+ clients and was responsible for campaign management from concept development through to activation and review. • Managed multiple premium retail clients with ever-changing objectives and high service standards. • Led campaign proposals, weekly work-in progress meetings and post analysis presentations direct to Marketing Managers and Directors. • Leveraged major Brand properties and sponsorship opportunities to generate content and develop impactful brand-alignments for smaller luxury brands. • Achieved annual sales target 8 months into the year, increasing investment of my Top 5 client’s year on year. • Quickly became accustomed to fast paced and high-pressure environment.
Responsible for account management and implementation of 20+ smaller scale, very hands-on clients and brands in conjunction with Sales Manager and Sales Coordinator.
Support role to Account Manager and Sales Manager requiring weekly reporting, assisting with proposal development, campaign tracking and general office administration.
Subjects: Major in Visual Media, Minor in Theatre Studies, Creative Writing, Photography, Art History, Art Theory and Film Studies
Subjects: Visual Communication & Design, Studio Art, English, Physical Education, History of Revolutions, Further Mathematics
Media Sales Excellence Awards
Victorian Sales Team at Bauer Media