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I have experience in 10 years of arts publicity campaigns & strategic communications with an in depth knowledge of both public and commercial art sectors. I have worked as a freelance arts communications consultant for three years, managing first class media campaigns resulting in national and international press coverage, advising and implementing communications and brand strategies, overseeing web development projects, developing complex stakeholder management and engagement plans, public affairs outreach and a range of high profile events. Previous & current clients include Art Below, Arts Media People, Berloni Gallery, The Foundling Museum, DACS, Goldsmiths University, Musee Galleria (Paris), Newlyn Art Gallery (Penzance), Paris, Petit Palais (Paris), Phaidon Press, Richard Saltoun Gallery, Tate, The Big Draw and Trolley Books.
As Head of Public Relations & Events at commercial gallery Haunch of Venison, then owned by Christie’s Group, I led on hugely successful exhibition media campaigns including The Mystery of Appearance and Nancy Holt: Photoworks resulting in an AVE value of £1,771,530.22 and £638,561.99 respectively; led on the initiation and organisation of a new late opening scheme in Fitzrovia – Fitzrovia Lates - to help build profile of new gallery space and awareness of the fast-growing art community in the area and initiated and managed partnerships with museums and galleries on collaborative events including an exhibition dinner with the Whitechapel Gallery and VIP events at the V&A Museum.
In my role as Media Relations Manager at the Whitechapel Gallery I developed & implemented press strategies for all major exhibitions and programme strands resulting in an AVE of £3,990,203.32. I managed relationships with multiple media partners including, The Art Newspaper, ELLE Magazine, Financial Times, Harpers Bazaar and Time Out, among others. I also worked on the hugely successful communications campaign for the Whitechapel Gallery’s re-launch and in 2009/10 the Gallery received 431,768 visitors, an increase of more than double (120%). As part of the Whitechapel’s re-launch campaign I helped to establish eight media partnerships for the re-opening campaign including the Guardian, The Art Newspaper, thelondonpaper, Financial Times, Evening Standard, Channel 4 News, Tatler and Apollo Magazine. The final media campaign from media partnerships and wider coverage resulted in an AVE of £18m.