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ELIZABETH MAKRI

Marketing Department

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Skills

  • Fashion
  • Advertising
  • Events
  • Film
  • Marketing PR
  • Brand Management
  • Events PR
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Excel
  • Powerpoint
  • Word

Work history

Currently

Marketing Department

Village Cinemas

May 2015
  • Full Time
  • • Website Management o Responsible for uploading movies, e-banners, new campaigns, weekly newsletter o Managing strategy behind the positioning of movies on the website to increase ticket sales and trigger customer interest • Social Media Coordinator o Identifying, creating and uploading ideal content for the brand’s Instagram, Twitter and Facebook platforms o Creating social media competitions and identifying the appropriate creative for the competition and prizes (Exclusive movie gifts, tickets for Rockwave Festival, Colour Day and coupons for H&M) • Editor of the “Village Times” Magazine o Finding suitable guest editors for the “The In Crowd” column that adhere to the readers’ interest o Organizing and proof reading the magazine’s content o Finding suitable collaborations with brands/events to be featured within the magazine • Public Relations o Collecting and presenting online clippings concerning the brand’s events and campaigns o Uploading news on the website and on the” press box” tab for press usages o Identifying, building and sustaining suitable collaborations with other brands in order to enhance the Village brand value and identity (Athens Marathon, Santa Run, Colour Day Run, Rockwave Festival) o Writing press releases for new marketing campaigns and movies distributed by Village o Arranging TV cameras and photographers for movie premieres and events held at Village Cinemas • Marketing Campaigns o Project leader of the “Vmax Sphera” marketing campaign, concerning the first premium “Sphera” auditorium in Europe, located in Village Cinemas at The Mall Athens, Greece. Organizing the creatives, production, delivery/installation time of the marketing materials and coordinating the campaign’s budget. o Developing and launching the campaign for the new “Dolby Atmos” sound systems installed in auditoriums in Athens and Thessaloniki o Creating and introducing the campaign for the new “Village e-order” service o Organizing and implementing the campaign for the first “Village Kids” auditoriums in Greece; Athens and Thessaloniki o Collaborating with distributors abroad and launching campaigns for innovative cinemas screenings such as Royal Opera House and music screenings, held exclusively in the Greek market by Village Cinemas o Creating marketing assets, managing budget and campaign for movies distributed by Village o Participating in scripts’ evaluation • Event Planning o Planning and coordinating movie premieres and special screenings o Responsible for creating and organizing branded materials for the events o Strategically organizing branded materials for Village campaigns and movies within all the Village Cinemas • Customer Service o Responding to customers’ enquiries through customer service email, social media messaging and comments

2015

Marketing Intern

Village Cinemas

Jun 2014 - Aug 2015
  • Internship
  • o Translating synopsis and movie information, from English to Greek, for press releases o Monitoring, collecting and presenting online clippings for movies o Choosing movie scenes to be included in promotional TV spots o Monitor online activity of Village Cinema’s social media o Creating and testing a new marketing campaign known as “V Chair.”

Education

2014

Marketing Communications

University of Westminster

Sep 2013 - Sep 2014
  • London, United Kingdom
  • Marketing Communications

2013

Business Management

University of Surrey

Sep 2010 - Jun 2013
  • Guildford, United Kingdom
  • Business Management

2010

Sep 2006 - May 2010
  • Athens, Greece

Awards

2015

Social Media Awards

Boussias Conferences

  • In the 2015 social media awards Village Cinemas received the Gold award for best usage of social media in the film/cinema industry. I worked closely with the social media team in order to collect the right information and fulfil the application with the necessary key arts and figures that successfully rewarded us with the award. http://www.socialmediaawards.gr