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I am a marketing and public relations professional with experience working in the creative/arts sector in Australia, the United Kingdom and sub-Saharan Africa. I am passionate about audiences and engaaging more young people in the arts through digital.
Since 2010 I have managed the international media for the Lake of Stars project, an annual international music festival in Malawi. From managing international and local media onsite during the festival to developing pre and post media and marketing strategies, I have been instrumental in growing the festival’s global brand. I have also managed and trained the festival media team of staff and volunteers and been part of the festival’s leadership team.
Livity Africa is the first international expansion of the award-winning youth agency Livity UK. I joined the agency in its infancy and played a critical role in transitioning it into a digital-first agency. I implemented a digital strategy which grew their main online community, Live SA, to over 1 million young South Africans. This network of engaged young people helped us attract clients like the British Council, Google, Red Bull, Barclays, Canon, Converse and Omidyar Network to help them reach young people through digital, events and media.
I was the head of marketing and media for an independent three-screen cinema and arts centre based in one of the most diverse areas of London. I was also part of the senior team responsible for achieving Rich Mix’s outstanding performance in the 2012 financial year, increasing annual footfall by 25% to 150,000.
Comprising theoretical and practical courses in arts policy, operations, research, management, marketing and fundraising the course covers a range of aspects that are critical for the successful administration the arts and arts organisations. The Masters involved coursework plus a 12 month research project to which I dedicated mine to audience development and young people in South Africa.
The Bachelor of Business Management provides a comprehensive basis for a career in business and includes subjects in economics, law, statistics, management and leadership as well as a major. My chosen major was marketing.
Comprehensive journalism degree including radio and television writing, creation and editing, history and ethics, international journalism plus feature and news journalism.