Elizabeth O'Connor

International Media Manager

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  • LocationLondon, United Kingdom

Projects

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About me

 

I am a marketing and public relations professional with experience working in the creative/arts sector in Australia, the United Kingdom and sub-Saharan Africa. I am passionate about audiences and engaaging more young people in the arts through digital.

Skills

 

  • Advertising
  • Digital Media
  • Events
  • Marketing PR
  • Branding
  • Promotions
  • Direct Marketing
  • Email Marketing
  • Events PR
  • Internet Marketing
  • Market Research
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Digital Marketing

Work history

Currently

International Media Manager

Lake of Stars Festival

Jan 2010
  • Since 2010 I have managed the international media for the Lake of Stars project, an annual international music festival in Malawi. From managing international and local media onsite during the festival to developing pre and post media and marketing strategies, I have been instrumental in growing the festival’s global brand. I have also managed and trained the festival media team of staff and volunteers and been part of the festival’s leadership team.

2015

Digital Marketing Manager

Livity Africa

Mar 2013 - Apr 2015
  • Livity Africa is the first international expansion of the award-winning youth agency Livity UK. I joined the agency in its infancy and played a critical role in transitioning it into a digital-first agency. I implemented a digital strategy which grew their main online community, Live SA, to over 1 million young South Africans. This network of engaged young people helped us attract clients like the British Council, Google, Red Bull, Barclays, Canon, Converse and Omidyar Network to help them reach young people through digital, events and media.

2013

Marketing & Media Manager

Rich Mix London

Dec 2010 - Jan 2013
  • I was the head of marketing and media for an independent three-screen cinema and arts centre based in one of the most diverse areas of London. I was also part of the senior team responsible for achieving Rich Mix’s outstanding performance in the 2012 financial year, increasing annual footfall by 25% to 150,000.

Education

2015

Masters of Arts (policy, Management and Research

University of Witwatersrand

Jun 2012 - May 2015
  • Comprising theoretical and practical courses in arts policy, operations, research, management, marketing and fundraising the course covers a range of aspects that are critical for the successful administration the arts and arts organisations. The Masters involved coursework plus a 12 month research project to which I dedicated mine to audience development and young people in South Africa.

2002

Bachelor of Business Management (major Marketing

University of Queensland

Jan 1998 - Jul 2002
  • The Bachelor of Business Management provides a comprehensive basis for a career in business and includes subjects in economics, law, statistics, management and leadership as well as a major. My chosen major was marketing.

2002

Bachelor of Journalism

University of Queensland

Jan 1998 - Jul 2002
  • Comprehensive journalism degree including radio and television writing, creation and editing, history and ethics, international journalism plus feature and news journalism.