About me
I am a marketing and public relations professional with experience working in the creative/arts sector in Australia, the United Kingdom and sub-Saharan Africa. I am passionate about audiences and engaaging more young people in the arts through digital.
Projects
- Live SALivity Africa is the first international expansion of the award-winning youth agency Livity UK. I joined the agency in its infancy and played a critical role in transitioning it into a digital-first agency. I implemented a digital strategy which grew their main online community, Live SA, to over 1 million young South Africans. This network of engaged young people helped us attract clients like the British Council, Google, Red Bull, Barclays, Canon, Converse and Omidyar Network to help them reach
- Lake of Stars FestivalSince 2010 I have managed the international media for the Lake of Stars project, an annual international music festival in Malawi. From managing international and local media onsite during the festival to developing pre and post media and marketing strategies, I have been instrumental in growing the festival’s global brand. I have also managed and trained the festival media team of staff and volunteers and been part of the festival’s leadership team. In 2014 international media coverage reached more than 500 million people including CNN, BBC World, the Guardian, Metro, Wall Street Journal, BuzzFeed, Time Out, Mail and Guardian South Africa, Africa Geographic, Suedduetsche Zeitung, MTV Base, the Scotsman and DSTV.
Work history
International Media Manager
Since 2010 I have managed the international media for the Lake of Stars project, an annual international music festival in Malawi. From managing international and local media onsite during the festival to developing pre and post media and marketing strategies, I have been instrumental in growing the festival’s global brand. I have also managed and trained the festival media team of staff and volunteers and been part of the festival’s leadership team.
Digital Marketing Manager
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Livity Africa is the first international expansion of the award-winning youth agency Livity UK. I joined the agency in its infancy and played a critical role in transitioning it into a digital-first agency. I implemented a digital strategy which grew their main online community, Live SA, to over 1 million young South Africans. This network of engaged young people helped us attract clients like the British Council, Google, Red Bull, Barclays, Canon, Converse and Omidyar Network to help them reach young people through digital, events and media.
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Skills
- Advertising
- Digital Media
- Events
- Marketing PR
- Branding
- Promotions
- Direct Marketing
- Email Marketing
- Events PR
- Internet Marketing
- Market Research
- Marketing Strategy
- Social Media Marketing
- Communications
- Digital Marketing
Education
Masters of Arts (policy, Management and Research
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Comprising theoretical and practical courses in arts policy, operations, research, management, marketing and fundraising the course covers a range of aspects that are critical for the successful administration the arts and arts organisations. The Masters involved coursework plus a 12 month research project to which I dedicated mine to audience development and young people in South Africa.
Bachelor of Business Management (major Marketing
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The Bachelor of Business Management provides a comprehensive basis for a career in business and includes subjects in economics, law, statistics, management and leadership as well as a major. My chosen major was marketing.
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