I am a Marketing Manager at HSBC UK, Author and Brand Consultant from London. Spotting changing consumer needs, analysing trends, connecting the dots to drive innovation and enhanced customer experience is where I thrive the most. I graduated from Warwick University with a politics degree in 2013 and have since developed a natural flare for developing and executing experiential in store marketing campaigns which brings a brand to life, increases engagement and drives growth. I have extensive experience in using creative thinking that disrupts and engages customers in a retail environment. Ultimately my passion lies in creating marketing campaigns that are both culturally progressive and commercially impactful. In 2016, I keenly felt the absence of a book that spoke to me as a young, black, twenty-something woman navigating careers and all aspects of my life. Failing to find a book that acknowledged the uniquely challenging experiences of minority women, I called my best friend Yomi Adegoke, and now co-author, and she suggested we'd be the women to write it. SLAY IN YOUR LANE is a guide to life, from education, to work, to dating, to representation, money and health, it will explore the ways in which being black and female affects each of these areas – and offers advice and encouragement on how to navigate them with interviews with dozens of the most successful black women in Britain.
Projects credited in
- This International Women’s Day 2019, meet 100 trailblazers redefining the creative industryDiscover our 2020 list here This International Women’s Day, we’ve launched our latest ‘10x10’ – asking 10 influential industry icons to each nominate 10 trailblazing women and non-binary people who they believe are redefining the creator landscape. The result? An incredible list of 100 trailblazers inspiring change. Our list will be accompanied by a takeover on The Dots – look out for brilliant profiles and projects on the platform as we aim to inspire, as important as ever when considering ‘88164
- Bricks Magazine: Meet 'Slay In Your Lane' Authors Yomi Adegoke and Elizabeth Uviebinené“Black women today are well past making waves — we’re currently creating something of a tsunami. Women who look like us, grew up in similar places to us, talk like us, are shaping almost every sector of society.” Slay In Your Lane is the very definition of #BlackGirlMagic — a book celebrating Black British women in all their glory, with the aim of showing young Black girls that there is no limit to the roles they can carve for themselves in the world.
- How to be a black woman and succeed: two friends who have written the manualWords: Arifa Akbar Publication: The Guardian Photo: Antonio Olmos for the Observer Elizabeth Uviebinené and Yomi Adegoke have turned a dream into a hot publishing property – a self-help guide for black women In March 2015, Elizabeth Uviebinené had a brainwave that a less determined 22-year-old might have dismissed as a water-cooler pipe dream. It was ignited by a single chapter in a book by Sheryl Sandberg . “I’d always devoured self-help books growing up – books like Lean In,” says Uviebinené
- Meet The Young Black Women Breaking Into Britain's Very White Publishing IndustryOf the thousands of books published in the UK in 2016, fewer than 100 were written by authors who aren't white, research suggests. A fresh generation of writers, however, are refusing to let their stories be sidelined. (Article originally published by BuzzfeedUK) Illustration credit: Rebecca Hendin / BuzzFeed It appears to be a good moment for black British writing. That's perhaps a curious statement to make in the face of research that paints a bleak picture of diversity within the publishing
- Championing Diversity: This Black History Month 2018, meet 100 creatives inspiring changeKaren Blackett OBE Chief executive at MediaCom Karen Blackett OBE, is chairwoman of MediaCom and a widely admired leader in ad-land, known for infusing authenticity with success. Karen was the first businesswoman to top the Powerlist 100, champions her uncommon position as a senior black woman in the advertising industry and openly discusses her working-class, second generation immigrant roots when in conversation with press. Karen is a huge inspiration for diversity in the creative industry.139
- Leaders with social heart: 100 creative changemakersCelebrating social responsibility is at the heart of what we do, so we've partnered with Squarespace – whose mission is to inspire people with creative ideas to succeed – to shine a light on 100 influential luminaries from art, technology, charity, design, business and more that are working tirelessly to make our world a better place. To highlight these organisations, we asked 10 creative changemakers to each nominate 10 people behind inspiring brands, products and movements with amazing social
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