About me
Nice to virtually meet you. Would you like to engage in a little social banter on Twitter or exchange book snaps on Instagram?
The internet makes many things possible, from Ice Bucket Challenges to Kickstarter. That must be why I feel so at home in the digital world - fine, Buzzfeed might also have something to do with it.
Please, don't #wtf me for admitting I enjoy slaying internet trolls. I do it with humour and kindness, making any rebuttal impossible. How delightful to counter a nasty comment - usually rife with bad grammar and spelling, you know the ones - with just the right dose of wit!
That's what you can expect from me: digital smarts combined with skills that I keep honing and a healthy dose of curiosity. I'm a graduate of the Squared Online Digital Marketing course developed in collaboration Google which was an intense but wonderful experience. Now I'm applying all I've learned in the digital world, making GIFs in Photoshop and Google Adwording the shit out of life.
Now I'm looking for my next roller coaster. Are you offering me a ride? Get in touch: elke.desanghere@gmail.com
Work history
Digital MarketerPenguin Random House UK
London, United KingdomFull Time
Create digital marketing campaigns for all the fabulous books published by the Penguin General division, which includes Viking, Hamish Hamilton, Fig Tree, Penguin and Penguin Life.
My day-to-day work resembles that of a digital marketing strategist, graphic designer, project manager, budget champion, animator, copywriter, event planner and social media expert, all rolled into one.
Achievements so far:
• At least one title in every NetGalley Book of the Month round-up through pitching
• Homegoing became a Sunday Times Top 10 Bestseller. The campaign: a combination of Facebook advertising, podcast ads (in collaboration with ACast), an animation, influencer mail-out to bookstagrammers and booktubers
• A Mindfulness Guide for the Frazzled became a No 1 Sunday Times Bestseller through a well-rounded campaign that supplemented outdoor and radio advertising with Facebook and YouTube advertising, as well as a self-built microsite
• The debut thriller My Sister’s Bones sold 7,000 copies in two months
• The Things You Can See Only When You Slow Down soaring to No.1 on Amazon
• Being invited to work on the campaign for The Ministry of Utmost Happiness by Arundhati Roy, which went on to became a No 1 Sunday Times Bestseller in its first week
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Team Leader and Territory Development RepresentativeVaronis
- London, United KingdomFull Time
Present and sell Varonis' products and services to current and potential clients.
Build a territory plan and execute against the plan.
Follow up on leads and referrals resulting from field activity.
Identify decision makers amongst the targeted leads in order to start sales process.
Maintain and expand the database of contacts within targeted organizations.
Sustain sales activities; appointments, demos, proposals, cold calls, dials and database updates.
Partner with Account Managers and Sales Management to determine strategic approaches for sales.
Establish and maintain current customer relationships (respond to customer requests, manage and resolve customer issues).
Maintain accurate account information and activity detail in Customer Relationship Management system (CRM).
Provide effective product demos for end-user customers as well as for the resellers.
Support the reseller communication channel throughout the sales process.
Participate in marketing events such as seminars and trade shows.
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Skills
- Digital Media
- Marketing PR
- TV
- Promotions
- Blogging
- Social Media Marketing
- Web Content
- Final Cut Pro
- Photoshop
- Powerpoint
- Dutch
- Content and Media Writing
- Content Management Tools
- Adobe Indesign
- Google Adwords
- Google Analytics
- Facebook Advertising
- Facebook Insights
- French
- English
- Instagram Advertising
- Twitter Advertising
Education
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Certificate in Digital MarketingSquared Online | Developed with Google
- London, United Kingdom
The Squared Online Certificate in Digital Marketing is a ground breaking education initiative. The marketing course has been created with Google and crowd sourced by leading employers to meet the need for high calibre digital talent and leadership.
Skills: integrated marketing, social media marketing, Google Analytics, Google Adwords
Peer reviews - "Elke's contribution to the project was outstanding. Although she was very busy in her job, she was always available. She made her points rationally and concisely. Her copywriting skills are among the best I have ever seen." - "Elke is a natural born manager. She is great at organising and coordinating people and is a fantastic project leader. Elke has a lot of professional experience and knowledge that was an invaluable resource for this task."
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MA Broadcast JournalismErasmus University College
- Brussels, Belgium
Audio and video editing, video analysis, media law, media criticism
Including internship at Kanakna Productions NV (december 2009 - february 2010)
Program: "Red mijn huis" (Cowboybuilders)
- research: find information about contractors, arrange set-up
- individual filming
- prepping material for editing
- editing
- production: help organise shooting days, from catering to lighting
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