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Leading and implementing marketing strategy for the Havas Media Group portfolio brands. Lead the marketing and PR agenda and drive a strategy that will promote key brands’ expertise and thought-leadership in the market place. Varied role requiring broad marketing expertise including strategic, digital, PR and events marketing.
Managed marketing campaigns for entire label roster, from initial conception through to release date, and continued artist development. • Planned and integrated all releases, promotional appearances and broadcast/digital/ print/outdoor/ambient marketing campaigns • Developed and commissioned all creative assets; including videos, EPKs, TV & radio ads, websites, e-cards, artwork and promo merchandise • Established and managed budget for all releases • Controlled all media buying • Co-ordinated all departments to propel artists forward by a synchronised team • Management of all in-house and out-of-house team member’s responsibilities and targets
Politics and Modern History