ELLA MARIA TRAMUNTO FREELANCE CREATIVE STRATEGIST // PROP BUYER | The Dots

ELLA MARIA TRAMUNTO

FREELANCE CREATIVE STRATEGIST // PROP BUYERLondon, United Kingdom
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ELLA MARIA TRAMUNTO

FREELANCE CREATIVE STRATEGIST // PROP BUYERLondon, United Kingdom
About me
For more than 5 years, I’ve worked on strategically defining and repositioning brands in sectors spanning from telcos to trainers, creating some award-winning campaigns along the way. I'm equally happy working on long-term TTL brand building campaigns as sprinting to develop a start-up's positioning from scratch. Obsessively refreshing the new news in pop culture and psychology, I’m always keen to learn about what really makes people tick, beyond getting them to click ‘like’. As a great believer in the merits of immersing yourself in your audience's lives, I feel that insights and ideas should always be socialised. Silos are the arch enemy of creativity. In our digital-first era of media saturation and evermore distractions - a time defined by the new norm of ad-blocking - ‘getting’ your audience is more important than ever. Brands can no longer lazily rely on buying attention. Shelling out media dollars is futile if what you’re conveying isn’t seen as valuable.  Now, it’s more important than ever for planners and creatives alike to understand the underpinnings of why we think, trust, believe, value and do the things we do. Only then can we make brands meaningful, ensuring they earn a place in audience’s minds and lives.
Projects
  • GLOBAL MEDITATION BRAND (NDA) LAUNCHDESCRIPTION // Lead planner developing a brand positioning, brand platform and comms plan. Working in partnership with creatives to devise a big idea and rally cry for UK launch this November, with plans to go global in 2021.
  • #THISISPARENTHOOD GLOBAL LAUNCH CAMPAIGNDESCRIPTION // WaterWipes integrated global launch campaign #ThisIsParenthood rallied against the myth of perfect parenting to expose the realities of what being a parent is really like - in partnership with Bafta award nominated director, Lucy Cohen. RESULTS // Reached 1.7B parents (+2151% vs target) Earned 139K engagements (+1100% vs target)
Projects credited in
  • Sigala & James Arthur - Lasting Lover (Acoustic)Production designed this for Electric Light Studios. Real pleasure to work with James and Sigala and all the talented folks involved.
  • First Direct - #MoneyWellnessKale. Kettlebells. Anything healthy beginning with K. We’re all looking after our wellbeing in more ways than ever before, so why are we not looking after our finances in the same way? From pitch to final bits, we made #MoneyWellness FD’s goal for all its customers.
  • BluThe Corner London briefed TWIN to produce the latest stills and moving image campaign for Blu. Together we commissioned photographer Tom Van Schelven to shoot these colourful ads featuring seven amazingly characterful models.
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Work history
    StrategistThe Brooklyn Brothers
    London, United KingdomFull Time
    T
    T
    StrategistThe Corner London
    London, United KingdomFull Time
    blu / Perrigo / Relish / L'Oreal / Oasis / LateRooms
Skills
  • Qualitative Research
  • Social Analysis
  • Consumer Trends
  • Consumer Behaviour
  • Psychology
  • Research Design
  • Insights
  • Creative Writing
  • Oil Painting
Education
    B
    B
    PG(Dip)/M(Sc) PsychologyBirkbeck, University of London
    London, United Kingdom
    Research Methods / Cognition / Neuroscience / Social Psychology