About me

Over the past 8 years, I’ve defined, repositioned and created campaigns for brands in sectors spanning telcos to trainers, creating a few award-winning campaigns along the way. Obsessively refreshing the digi culture newsfeed and getting stuck into the latest psychology papers, I’m always keen to learn about what really makes people tick, beyond surmising what's going to get them to click ‘like’. I believe our digital-first era of media saturation & evermore information has made ‘getting’ audiences much harder for marketers. That's why research is key. I'm a great believer in starting with empathy & immersing yourself in your audience's lives (after all, some of the best insights & ideas emerge from unheard voices & come from unexpected places). Marketers need to quit buying attention & brands should stop defaulting to being on broadcast. Instead, they should invest in communities & contribute to culture. Only then can they *earn* a place in people's minds and lives. Particular specialisms / interests: - Cultural Insights - Gen Z / Youth - Futurism / Forecasting - Sport, Beauty, Fashion, Wellness sectors

QuestionsProjectsExperienceTeam

• Art department assistants needed tomorrow. Black Island Studios, London. Commercial. Send me your CV to e.tramunto@gmail.com x
• PAID OPPORTUNITY FOR CREATIVES IN THE MIDLANDS Holding 1hr Zoom interviews with 1x friendship pairs on 13th December
• 🚨 CALLING ON ALL PARENTS WITH BABIES 🚨 Please share your view on what it’s *really* like to be a mum / dad in this quickfire survey

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Projects

• 16

  GLOBAL MEDITATION BRAND (NDA) LAUNCHDESCRIPTION // Lead planner developing a brand positioning, brand platform and comms plan. Working in partnership with creatives to devise a big idea and rally cry for UK launch this November, with plans to go global in 2021.
• 11

  #THISISPARENTHOOD GLOBAL LAUNCH CAMPAIGNDESCRIPTION // WaterWipes integrated global launch campaign #ThisIsParenthood rallied against the myth of perfect parenting to expose the realities of what being a parent is really like - in partnership with Bafta award nominated director, Lucy Cohen. RESULTS // Reached 1.7B parents (+2151% vs target) Earned 139K engagements (+1100% vs target)

Projects credited in

• 2

  Robbie Williams - Can't Stop ChristmasPD on this project. Divisive little take on our recent COVID Christmas. Got to build out a copy of the Downing St Briefing room. Seeing Robbie Jonson or Boris Williams in action was a real privilege! Big shout to the SFX MUA.
• 1

  Sigala & James Arthur - Lasting Lover (Acoustic)Production designed this for Electric Light Studios. Real pleasure to work with James and Sigala and all the talented folks involved.
• First Direct - #MoneyWellnessKale. Kettlebells. Anything healthy beginning with K. We’re all looking after our wellbeing in more ways than ever before, so why are we not looking after our finances in the same way? From pitch to final bits, we made #MoneyWellness FD’s goal for all its customers.

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Work history

StrategistThe Brooklyn Brothers
Aug 2018London, United KingdomFull Time
StrategistThe Corner London
Sep 2014London, United KingdomFull Time
blu / Perrigo / Relish / L'Oreal / Oasis / LateRooms

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Skills

• Qualitative Research
• Social Analysis
• Consumer Trends
• Consumer Behaviour
• Psychology
• Research Design
• Insights
• Creative Writing
• Oil Painting

Education

B
B
PG(Dip)/M(Sc) PsychologyBirkbeck, University of London
Sep 2017London, United Kingdom
Research Methods / Cognition / Neuroscience / Social Psychology