ELLA MARIA TRAMUNTO

ELLA MARIA TRAMUNTO

CREATIVE STRATEGY + PROPS BUYING / STYLINGLondon, United Kingdom
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Valerio Oliveri
Ross Teperek
Emily Almodovar
ELLA MARIA TRAMUNTO

ELLA MARIA TRAMUNTO

CREATIVE STRATEGY + PROPS BUYING / STYLINGLondon, United Kingdom
About me
Over the past 7 years, I’ve worked on strategically defining and repositioning brands in sectors spanning from telcos to trainers, creating some award-winning campaigns along the way. I'm equally happy working on long-term TTL brand building campaigns as sprinting to develop a start-up's positioning from scratch. Obsessively refreshing the new news in pop culture and psychology, I’m always keen to learn about what really makes people tick, beyond getting them to click ‘like’. As a great believer in the merits of immersing yourself in your audience's lives, I feel that insights and ideas should always be socialised. Silos are the arch enemy of creativity. In our digital-first era of media saturation and evermore distractions - a time defined by the new norm of ad-blocking - ‘getting’ your audience is more important than ever. Brands can no longer lazily rely on buying attention. Shelling out media dollars is futile if what you’re conveying isn’t seen as valuable.  Now, it’s more important than ever for planners and creatives alike to understand the underpinnings of why we think, trust, believe, value and do the things we do. Only then can we make brands meaningful, ensuring they earn a place in audience’s minds and lives.
Projects
  • GLOBAL MEDITATION BRAND (NDA) LAUNCH
    GLOBAL MEDITATION BRAND (NDA) LAUNCHDESCRIPTION // Lead planner developing a brand positioning, brand platform and comms plan. Working in partnership with creatives to devise a big idea and rally cry for UK launch this November, with plans to go global in 2021.
  • #THISISPARENTHOOD GLOBAL LAUNCH CAMPAIGN
    #THISISPARENTHOOD GLOBAL LAUNCH CAMPAIGNDESCRIPTION // WaterWipes integrated global launch campaign #ThisIsParenthood rallied against the myth of perfect parenting to expose the realities of what being a parent is really like - in partnership with Bafta award nominated director, Lucy Cohen. RESULTS // Reached 1.7B parents (+2151% vs target) Earned 139K engagements (+1100% vs target)
Projects credited in
  • Robbie Williams - Can't Stop Christmas
    Robbie Williams - Can't Stop ChristmasPD on this project. Divisive little take on our recent COVID Christmas. Got to build out a copy of the Downing St Briefing room. Seeing Robbie Jonson or Boris Williams in action was a real privilege! Big shout to the SFX MUA.
  • Sigala & James Arthur - Lasting Lover (Acoustic)
    Sigala & James Arthur - Lasting Lover (Acoustic)Production designed this for Electric Light Studios. Real pleasure to work with James and Sigala and all the talented folks involved.
  • First Direct - #MoneyWellness
    First Direct - #MoneyWellnessKale. Kettlebells. Anything healthy beginning with K. We’re all looking after our wellbeing in more ways than ever before, so why are we not looking after our finances in the same way? From pitch to final bits, we made #MoneyWellness FD’s goal for all its customers.
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Work history
    The Brooklyn Brothers logo
    The Brooklyn Brothers logo
    StrategistThe Brooklyn Brothers
    London, United KingdomFull Time
    The Corner London logo
    The Corner London logo
    StrategistThe Corner London
    London, United KingdomFull Time
    blu / Perrigo / Relish / L'Oreal / Oasis / LateRooms
Skills
  • Qualitative Research
  • Social Analysis
  • Consumer Trends
  • Consumer Behaviour
  • Psychology
  • Research Design
  • Insights
  • Creative Writing
  • Oil Painting
Education
    B
    B
    PG(Dip)/M(Sc) PsychologyBirkbeck, University of London
    London, United Kingdom
    Research Methods / Cognition / Neuroscience / Social Psychology