Ella Roberts
Available

Ella Roberts

Communications ManagerUnited Kingdom
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5

Connections
Pip Jamieson
Petros Afshar
Sara Roberts
Ella Roberts
Available

Ella Roberts

Communications ManagerUnited Kingdom
About me
I have worked in the arts for over ten years, six of which in a marketing capacity and this is position I really enjoy. I am experienced in working on a Heritage Lottery funded capital project and I am able to work strategically as well as devise and deliver marketing campaigns. I work in a range of media from print, CMS, digital communications and films and take great care when copywriting, proofing or designing. I pride myself in developing good working relationships with colleagues, musicians, promoters, sponsors and suppliers
Projects
  • Launching Handel & Hendrix in London
    Launching Handel & Hendrix in LondonI was involved in the rebranding of 'Handel House' to 'Handel & Hendrix in London', project managing the project with Pentagram
  • Exhibition design
    Exhibition designI designed the Britten-Pears Foundation's 2017 exhibition 'Queer Talk: Homosexuality in Britten's Britain', marking the 50th anniversary of the partial decriminalisation of homosexuality. A large timeline and logo was created by a freelance graphic designer and I was tasked to design the panels, a large display of photographs and letters and a 'hut' exhibiting newspaper articles and headlines from the 1950s and 1960s, inspired by their design. I used colours used for the logo and vertical stips of colours for the panels. I played with the greetings in Britten and Pears' letters and played with the size and positioning against a wall of images and extracts of their correspondence. I also created two films for the exhibition highlighting the 1957 Wolfenden Report and Britten's music with analysis from the international tenor, John Mark Ainsley.
  • Handel in Mayfair
    Handel in MayfairThe last film I produced for Handel & Hendrix in London for their exhibition 'Handel: A Life With Friends' in 2015-16 featuring exhibition curator and Handel scholar Dr Ellen Harris. Like the films I worked on before, I created a treatment was then refined with production company Acapmedia. I arranged image permissions and locations to film; assisted on the shoot; and was involved in the editing stage and sign off. The budget was £2,000
Work history
    Communications Manager
    Aldeburgh IP15, UKFull Time
    I am responsible for all marketing and promotion of the foundation which includes The Red House (the historic home of composer Benjamin Britten and his partner, the tenor Peter Pears), its collections and archive, grant scheme, events and exhibitions to a wide audience ranging from the local Aldeburgh community, national and international visitors. My role is to develop and implement a marketing and digital strategy to grow its audience and bring more visitors to the site. I manage the website content including development, improvements and updates. I also design all marketing material, exhibitions panels and displays, publications and create films for exhibitions and events. Evaluation is a large part of my role where I co-ordinate visitor feedback, gathering and interpreting data of visitors, website and social media engagement. I assist in organisational strategy, compiling statistics and facilitating focus groups with a range of audiences.
    Marketing Officer
     - London, United KingdomFull Time
    I was involved in a HLF funded capital campaign to develop and improve the historic house along with the addition of the Jimi Hendrix flat. My involvement included the development of an Activity Plan, dealing with press enquiries, brand development and the creation of marketing, digital and PR strategies. My role included the overseeing the production of all printed literature for events, fundraising, learning and signage; promotion of Handel House events through listings, reciprocal arrangements, emails and social media; collating visitor statistics and feedback as well as measuring online engagement through Google Analytics; co-ordinate and manage all filming and photography enquiries; website maintenance and CMS training to all staff; development of social media channels Facebook, Twitter, Youtube and Soundcloud; commission and produce films for the Handel House website and YouTube channel; support and marketing of the museums Composer-in-Residence and Handel House Talent schemes; Front of House duties as required.
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Skills
  • Marketing
  • Digital Maketing
  • Marketing Strategy
  • Copywrighting
  • Website Development
  • Event Marketing
  • Project Management
  • PR
  • Design
  • Evaluation
Education
    BMus
     - Bangor, United Kingdom
    Music degree specialising in solo performance and electroacoustic composition.
    A Levels
     - Bishop's Stortford, United Kingdom
    English Literature (B), Music (C) and Mathematics (E)
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